Digital Ad Sales
The Digital Ad Sales process involves coordination between sales representatives, account executives, creative team members (graphic designers, conversion specialists) and advertising analytics team members to sell and monitor ad space for third parties. Account executives and sales staff members meet with potential clients to determine their needs and negotiate the details of the engagement (ad space cost, timeframe, goals, etc.). If the client decides to move forward, the creative process begins - graphic designers and conversion specialsts configure and test the layout and placement of the advertisement(s). Once the ad is live, the client is provided with frequent reports detailing the performance of the ad(s).
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