Advertising

Resources for Improving Advertising Group Operations

  • What is Advertising?

    Companies use advertising to affect the target audience’s behavior and opinion, through persuasion and promotion, in buying the seller’s product or service. Many companies also use advertising to build brand recognition and trust with the consumer. In 2012, companies in the United States spent more than $140 billion on advertising, up 3% from 2011 (Source: Kantar Media).
  • The History of Advertising

    Historians have suggested that advertising began during the Ancient Roman period. Romans used posters to advertise gladiator tournaments. Advertising as we know it today began during the seventeenth century and coincided with the spread of newspapers. Advertisements during that period conveyed simple facts with plain layouts of text content. As the printing press became more sophisticated during the Industrial Revolution, advertisements used a mixture of graphics, symbols and text to promote goods and services. New products were manufactured rapidly during the Industrial Revolution, and the need to sell them immediately and in massive quantity to the public resulted in the development of corporate advertising specialists and advertising agencies. The government used the power of advertisement to enlist soldiers for both World Wars I and II (“We Want You!”).

    Technologies such as radio and film greatly contributed to the proliferation of advertising in the twentieth century. For example, radio dramas after the Second World War were sponsored by soap manufacturers and were referred to as “Soap Dramas” (the precursor to modern day “Soap Operas”). During the 1960s television became the dominant communication and advertising medium. Broadcast networks (NBC, CBS, ABC) provided specific broadcast time, or “air time,” to advertisers, whose advertisements they called 'commercials.' Radio and television advertisements were the primary form of advertising until the creation of the internet during the late twentieth century.

    The capabilities of the Internet have created several online advertising strategies, such as email campaigns, banner ads, pop-ups (everyone's favorite) and social media promotions. The great advantage of the Internet is that consumers can see an advertisement, click it and purchase goods or services immediately without having to leave the comfort of their desk chair or couch.
  • Modern Trends in Advertising

    Social media, online video (YouTube, etc.) and search engines are new players in the advertising space. North America has more than 275 million Internet users (more than 1 trillion in Asia), which makes it impossible to ignore the medium, especially among the post Baby-Boom audience. Consumers today are much better informed than they were before the adoption of the Internet. Online reviews and comments can make or break a product or service. Bad reviews can spread through websites such as Yelp or Twitter like wildfire. Although television, radio and print are still the dominant forces in the marketplace, Internet advertising spend is rising as consumers are able to stay online using a myriad of web-connected devices.

Looking for a custom solution?

OpsDog’s remote analytical team can provide custom, high quality data, reports and analysis for your organization with low cost and risk. Custom solutions include:

Questions?Call: 844-650-2888Email: info@opsdog.com

Let's find a solution that works for you. Fill out the form below and an OpsDog team member will contact you shortly to learn more about your needs...

Need help?
Call: 844-650-2888
Email: info@opsdog.com
TOTAL:
Tax will be calculated in the purchase step.
Continue to Payment
Please login to continue your purchase
Need help?
Call: 844-650-2888
Email: info@opsdog.com
Need help?
Call: 844-650-2888
Email: info@opsdog.com
Back to Top