Broadcast Media Company Workflows & Flowcharts

Broadcast Media Company Business Process Definitions & Templates

  • Workflow Template / Broadcast Media / Advertising Sales

    Ad Creation & Approval
    The Advertisement Creation & Approval process involves the collection of customer specifications and the subsequent design (text, layout) and approval of an advertisement. This process includes customer contact and the reception of their advertisement project proposal, advertisement specification information gathering, credit check on customer, design (text, layout, etc.) and approval of advertisement (if the customer does not accept the ad, ensure that it is reworked to customer's satisfaction), and advertisement distribution.
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  • Workflow Template / Broadcast Media / Advertising Sales

    Advertising Sales (General)
    The Advertising Sales (General) process involves the processing of advertisement specifications from creation to payment disbursement. This process includes advertising assignment reception, advertising agency selection (perform research on a number of advertising agencies before choosing the best fit for the company and the project) and account development (the financing for the project must be approved before anything can start), campaign setup, testing and implementation (initial and final) and payment distribution. Campaign results should be documented and distributed as a monthly report.
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  • Workflow Template / Broadcast Media / Advertising Sales

    Digital Ad Sales
    The Digital Ad Sales process involves coordination between sales representatives, account executives, creative team members (graphic designers, conversion specialists) and advertising analytics team members to sell and monitor ad space for third parties. Account executives and sales staff members meet with potential clients to determine their needs and negotiate the details of the engagement (ad space cost, timeframe, goals, etc.). If the client decides to move forward, the creative process begins - graphic designers and conversion specialsts configure and test the layout and placement of the advertisement(s). Once the ad is live, the client is provided with frequent reports detailing the performance of the ad(s).
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  • Workflow Template / Broadcast Media / Advertising Sales

    Online Ad Sales
    The Online Ad Sales process involves coordination between sales support staff, advertising setup and analytics team members, and sales representatives to sell online advertising space to companies and/or ad agencies. Sales representatives identify and contact sales leads to set meetings and develop presentations based on the information gathered from the sales lead. At that point, if the customer is still interested, the sales support team (with assistance from the sales representative and sales managers) works to develop the contract. After the contract has been executed, the ad is developed, scheduled to run and continuously measured.
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  • Workflow Template / Broadcast Media / Production

    Campaign Management: Cable Providers
    Campaign Management: Cable Providers involves the development and management of promotional marketing campaigns for cable providers. This process includes the development of a marketing plan, promotional material review and promotion assignment. Ensure that all marketing data is analyzed so as to identify current and future opportunities.
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