Lines of Business
Lines of Business (LOB) refers to specific products and services offered by insurance companies to both individual and commercial clients. Major LOBs typically include Commercial Insurance, Health Insurance, Investment Management, Life Insurance, Property & Casualty Insurance, Reinsurance and Risk Management. The insurance agents and back office staff members are responsible for pricing these products/services, generating new business and managing policyholder relationships. LOBs are supported by back office staff members, who work to perform non-customer-facing tasks like claims processing, customer service support, payment collection, and policyholder onboarding.