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This document defines over 350 Marketing Department KPIs, including metric definitions for Content Marketing, Marketing Research & Analysis, Programs & Campaigns and more. These KPIs are further categorized into seven major groups: cost, productivity, revenue, organizational, quality, service and volume. Purchase this document today to identify and begin measuring the right Marketing metrics.Download a Free Sample of this KPI Encyclopedia
How many metric, or KPI, definitions are included? For which areas?
The Marketing KPI Encyclopedia contains over 350 metric definitions across the following Marketing sub-functions:
What is the purpose of these KPI Encyclopedias?
Business performance metrics, or KPIs, are un-standardized, poorly defined (if at all) and difficult to compare. OpsDog's KPI Encyclopedias clearly define and organize standardized metrics for various business functions and industries. Use them to establish your key metrics and begin measuring the performance of your operations.
How are these KPI Encyclopedias created?
These collections of KPI definitions are the product of over 20 years of hands-on consulting experience at global Fortune 500 companies, as well as research performed by OpsDog analysts.
How do I download a KPI Encyclopedia?
Simply click the "add to cart" button and follow the process to purchase this document. You can use any major credit card, or a PayPal account, to pay. After you have completed the purchase, you will receive a link to immediately download the document in PDF format. If you aren't a registered OpsDog user yet, create a free account! New users get $20 off of their first purchase.