Marketing Benchmarking Report (2016 Update)

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Overview: Marketing Benchmarking Report

This report includes data for 19 Marketing performance metrics, or KPIs, including Marketing Headcount Ratio, Marketing Expense as a Percentage of Total Revenue, Total Revenue per Marketing Employee, and more. Each metric in this report includes a detailed definition and a chart depicting high-to-low performer data. Stop operating in the dark - benchmarking is the first step in identifying improvement opportunities within your Marketing Department. Use this report to begin assessing the performance of any Marketing Group.

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Table of Contents: Marketing Benchmarking Report

The Marketing Benchmarking Report (2016) contains benchmarking data, charts and definitions for the below metrics:

B. Digital Marketing Benchmarks(4)

D. Programs & Campaigns Benchmarks (2)

Report Details & FAQ: Marketing Benchmarking Report

How many sources does this report contain? What is the date range?

The most current version of the Marketing Benchmarking Report includes data from over 40 unique sources (i.e., companies). The date range for this report is 2012-2016.


How is this data collected?

OpsDog's data is collected through hands-on observations and data analysis performed for past clients or partners, and through surveys conducted throughout the year by our in-house analysis team. We also collect data from third party industry associations and public sources (annual filings, regulatory bodies) for selected metrics.


What kind of companies are included in the data for this report?

The companies included in this report break down as follows:


Company Sizes (Total = 100%)

  • < 1,000 Employees 10%
  • 1,001-10,000 Employees 27%
  • 10,001-25,000 Employees 16%
  • 25,001-50,000 Employees 9%
  • > 50,000 Employees 38%

Industries (Total = 100%)

  • Banking 34%
  • Technology & Communications Operations 8%
  • Government, Education, & Non-Profit 6%
  • Leisure & Hospitality 6%
  • Consumer Packaged Goods 5%
  • Retail Sales 5%
  • Industrial Products & Appliances 4%
  • Broadcast Media 3%
  • Insurance 3%
  • All Other Industries* 26%

*Other industries include Construction Services, Automotive Manufacturing, Healthcare, Energy & Utilities, Business & Consumer Services, Logistics & Transportation, Food Production & Processing, Diversified Retailers and Chemical & Natural Resource Operations.


How is this data collected?

OpsDog's data is collected through hands-on observations and data analysis performed for past clients or partners, and through surveys conducted throughout the year by our in-house analysis team. We also collect data from third party industry associations and public sources (annual filings, regulatory bodies) for selected metrics.


How do I purchase this report? How/when will I receive it?

Simply click the "add to cart" button and follow the process to order a copy of this report. You can use any major credit card, or a PayPal account, to pay. After your payment is processed, an OpsDog team member will email you to confirm the delivery time (typically 3-5 business days or less). Once our latest data has been incorporated into the existing report, a presentation-ready PDF copy is emailed to you. Download a free sample report now.


When will this report be refreshed? Is there a discount for repeat buyers?

Our database is constantly growing - we refresh these formal reports on a bi-annual or annual basis, dependent upon the trends (or lack thereof) that our analysts see in the data being collected. New report versions typically include additional data for existing metrics, as well as data for new metrics not included in previous versions. Repeat purchasers are eligible to receive a 50% discount on future updates. Contact us for more information about report updates and discounts.


Questions?Call: 844-650-2888Email: info@opsdog.com
  • Benchmark Report

    $325

    Marketing Benchmarking Report

    - 19 KPIs with data, charts
    - 20+ page PDF document
    - Delivered in 3-5 business days
    - Presentation-quality design
    - Excel data available upon request

    Questions?

    Call: 844-650-2888

    Email: info@opsdog.com

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