Direct Mail Marketing Workflow Template

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Overview: Direct Mail Marketing Workflow Template

This workflow template illustrates the development and execution of direct mail marketing campaigns. Purchase and download this template in PDF and Visio (VSD) formats. You can customize it to fit your own organization, or simply use it to better understand the Direct Mail Marketing process.

Download a Free Sample of this Workflow Template

Process Details and FAQ: Direct Mail Marketing

What is Direct Mail Marketing?

Direct Mail Marketing is a process that involves the development and execution of direct mail marketing campaigns. This process includes the selection of leads/prospects, bill of material (BoM) creation, customization of printed marketing materials (if necessary), shipment preparation and customer information updates (in CRM or tracking software). A list of categorized leads (position, location, budget, etc.) is helpful in selecting which ones to pursue.

Which KPIs, or metrics, are typically used to measure this process?

The following metrics may be used to measure the Direct Mail Marketing process:

  • 1.Cost per Lead: Direct Mail
  • 2.Customer Acquisition Cost (CAC): Direct Mail
  • 3.Response Rate: Direct Mail

Which employees and/or departments are involved in this process?

The following parties are typically involved in the Direct Mail Marketing process:

  • Marketing Representative
  • Marketing Manager
  • Sales Support Team

What is the purpose of these workflow templates?

Broken business processes pervade companies, large and small. Manual workarounds, downtime, errors and other waste is thought of as "the cost of doing business." Use our workflow templates as a starting point to document your own processes. Customize them to fit your business and add "call outs" for improvement opportunities.

How are these workflow templates created?

These workflow templates are the product of over 20 years of hands-on management consulting experience, as well as research performed by the OpsDog team. All of our workflows are mapped using the BPMN 2.0 specification.

How do I download a workflow template?

Simply click the "add to cart" button and follow the process to purchase and download this workflow template. You can use any major credit card, or a PayPal account, to pay. After you have completed the purchase, you will receive a link to immediately download the workflow template in PDF and Visio (VSD) formats. If you aren't a registered OpsDog user yet, create a free account! New users get $20 off of their first purchase.

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  • Workflow Template


    Direct Mail Marketing

    - Instantly download files
    - Includes PDF and VSD file formats
    - Customize the Visio version
    - Workflows mapped in BPMN 2.0


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