Best Practice (Good)
Hire and empower more product editors to help develop reader-facing products for the website, mobile apps, email, video and community platforms, as well as the reader-facing features of cross-platform products, such as breaking news and personalization. They would work closely with their product manager counterparts on the business side and represent the newsroom's interests in new product initiatives.
Typical Practice (Bad)
A newspaper's digital products, especially mobile, are out of date and people who serve as product editors are focused on short-term fixes rather than long-term editorial vision. Other products, like email, are neglected. Because the team is understaffed and has little guidance from the masthead, their efforts are focused on business-side initiatives to generate revenue, not newsroom needs.
Benefits: Increases cross-platform reader traffic with relatable user interface designs and solutions. This addresses the ever-increasing relevance of a newspaper's digital presence to not simply have one, but have best-in-class solutions for delivering the newspaper's work.