Sales Benchmarking Report

Download the Report: 26 Metrics, 30+ Pages, Presentation-Ready PDF

This report contains data on 26 Sales metrics

General Sales Metrics (7)

  1. Gross Profit as a Percentage of Sales
  2. Operating Margin
  3. Sales Growth
  4. Sales to Assets
  5. SG&A as a Percentage of Sales
  6. Span of Control: Sales
  7. Total Operating Expense as a Percentage of Sales

Inside & Outside Sales Metrics (13)

  1. Average Handle Time (Inbound + Outbound)
  2. Average Handle Time (Inbound Calls)
  3. Average Handle Time (Outbound Calls)
  4. Average Speed of Answer
  5. Average Talk Time
  6. Calls Handled per Representative (Inbound + Outbound)
  7. Calls Handled per Representative (Inbound)
  8. Calls Handled per Representative (Outbound)
  9. Inside Sales Expenses as a Percentage of Total Revenue
  10. Inside Sales Representative Activity Breakdown: On-Phone
  11. Inside Sales Representatives per $1B Revenue
  12. Outside Sales Representative Activity Breakdown: Direct Selling Activities
  13. Sales Representative Headcount Ratio

Sales Performance Management Metrics (3)

  1. Sales Compensation Expense as a Percentage of Total Revenue
  2. Sales Quota Attainment: Individuals
  3. Sales Quota Attainment: Sales Teams

Sales Support Metrics (3)

  1. Average Compensation: Sales Support
  2. Sales Administration Employees per $1B Revenue
  3. Sales Representatives per Sales Support Employee


Report demographic profile

This report contains data from over 40 unique sources across a range of company sizes and industries.

Company Sizes (Total = 100%)
  • < 1,000 Employees 6%
  • 1,001-10,000 Employees 2%
  • 10,001-25,000 Employees 2%
  • 25,001-50,000 Employees 38%
  • > 50,000 Employees 52%
Industries (Total = 100%)
  • Insurance 32%
  • Banking 20%
  • Technology & Communications 14%
  • Pharmaceuticals 8%
  • Media Services 7%
  • All Other Industries* 19%

*Other industries include energy & utilities, hospitality, wholesale trade, transportation and telecommunications.

OpsDog’s Sales benchmarking report includes data on 26 metrics across multiple Sales functions, Inside & Outside Sales, Sales Support and Sales Performance Management.



Report FAQ

Where does this data come from?

Our data comes from hands-on consulting observations, industry reports and benchmarking surveys. Each data point goes through multiple quality checkpoints before it is uploaded to our database.

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