Online Ad Sales Process Workflow Template

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Overview: Online Ad Sales Workflow Template

This workflow template illustrates the sales and setup of online advertising space to both small/medium-sized business and major accounts (i.e., large businesses), including initial sales meetings, subsequent sales presentation(s), ad setup/scheduling and post-sales follow-ups. Purchase and download this template in PDF, PowerPoint (PPT) and Visio (VSD) formats. You can customize it to fit your own organization, or simply use it to better understand Online Ad Sales processes.

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Process Details and FAQ: Online Ad Sales

What is included in the Online Ad Sales process?

The Online Ad Sales process involves coordination between sales support staff, advertising setup and analytics team members, and sales representatives to sell online advertising space to companies and/or ad agencies. Sales representatives identify and contact sales leads to set meetings and develop presentations based on the information gathered from the sales lead. At that point, if the customer is still interested, the sales support team (with assistance from the sales representative and sales managers) works to develop the contract. After the contract has been executed, the ad is developed, scheduled to run and continuously measured.

Which KPIs, or metrics, are typically used to measure this process?

The following metrics may be used to measure the Online Ad Sales process:

  • 1.Average Cost per Click (CPC)
  • 2.Click Through Rate
  • 3.Cost per Lead
  • 4.Cost per Thousand Impressions (CPM)
  • 5.Customer Retention Rate
  • 6.Lead-to-Close Rate

Which employees and/or departments are involved in this process?

The following parties are typically involved in the Online Ad Sales process:

  • Customers/Sales Prospects
  • Online Ad Sales Representatives
  • Outside Sales Representatives
  • Sales Support Staff
  • Ad Setup & Analytics Staff

What is the purpose of these workflow templates?

Broken business processes pervade companies, large and small. Manual workarounds, downtime, errors and other waste is thought of as "the cost of doing business." Use our workflow templates as a starting point to document your own processes. Customize them to fit your business and add "call outs" for improvement opportunities.

How are these workflow templates created?

These workflow templates are the product of over 20 years of hands-on management consulting experience, as well as research performed by the OpsDog team. All of our workflows are mapped using the BPMN 2.0 specification.

How do I download a workflow template?

Simply click the "add to cart" button and follow the process to purchase and download this workflow template. You can use any major credit card, or a PayPal account, to pay. After you have completed the purchase, you will receive a link to immediately download the workflow template in PDF, PowerPoint (PPT) and Visio (VSD) formats. If you aren't a registered OpsDog user yet, create a free account! New users get $20 off of their first purchase.

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  • Workflow Template


    Online Ad Sales

    - Instantly download files
    - Includes PDF, VSD, PPT file formats
    - Customize PowerPoint, Visio versions
    - Mapped in BPMN 2.0 format


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