{"id":2420,"date":"2018-04-19T17:08:55","date_gmt":"2018-04-19T22:08:55","guid":{"rendered":"https:\/\/opsdog.com\/resources\/?p=2420"},"modified":"2019-05-10T16:21:47","modified_gmt":"2019-05-10T21:21:47","slug":"life-insurance-kpis-project","status":"publish","type":"post","link":"https:\/\/opsdog.com\/resources\/life-insurance-kpis-project\/","title":{"rendered":"Top four life insurance KPIs for business intelligence, analytics, and benchmarking"},"content":{"rendered":"<p>What happens when some of the biggest names in insurance need help with their life insurance KPIs? That\u2019s the topic of this blog. It\u2019s based on recent engagements, right here at OpsDog, with some companies you know well. See if you can learn from their experience\u2014and the top four KPIs we put to work for them.<\/p>\n<p>As we\u2019ve made clear in many of our recent blogs, business intelligence hinges on data. And by data, we mean ratios. We\u2019re talking about life insurance KPIs.<\/p>\n<p style=\"text-align: center;\"><strong><em>What are life insurance KPIs?<\/em> <\/strong><\/p>\n<p style=\"text-align: center;\"><em><strong>Life <a href=\"https:\/\/opsdog.com\/categories\/kpis-and-metrics\/insurance\" target=\"_blank\" rel=\"noopener\">insurance KPIs<\/a> are defined as individual units of business measurement, or metrics, that track life insurance operational performance over a set period of time.<\/strong><\/em><\/p>\n<p>Life insurance performance metrics (also called KPIs) vary by work product and department within the company. These measurements are best implemented when segmented by different departments in life insurance companies; agency, underwriting, new business processing, policy administration, billing, information technology, and claims.<\/p>\n<p>What, then, do we do when a life insurer wants us to scrutinize their policy-administration unit? We\u2019ll propose that we wrangle several relevant life-insurance performance metrics that are hiding in their data. In this article, we\u2019re going to spotlight the <em>top four life insurance KPIs <\/em>we studied for these clients, because you\u2019ll find them just as useful as these industry leaders did!<\/p>\n<h2><a href=\"https:\/\/opsdog.com\/products\/insurance-kpi-collection\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3083 size-full\" src=\"https:\/\/opsdog.com\/resources\/wp-content\/uploads\/2019\/05\/key-performance-indicators-for-health-insurance-companies-e1557523058686.png\" alt=\"Guide of insurance company metrics and benchmarks for easy goal tracking\" width=\"693\" height=\"442\" \/><\/a><\/h2>\n<h2><strong>Life <a href=\"https:\/\/opsdog.com\/categories\/kpis-and-metrics\/insurance\" target=\"_blank\" rel=\"noopener\">Insurance KPI<\/a> Number 1: Policy lapse ratio<\/strong><\/h2>\n<p>You\u2019d be surprised by the number of times an exchange like this occurs between OpsDog and our clients in the life-insurance business:<\/p>\n<p>OpsDog: \u201cDo you have any information on policy lapses?\u201d<\/p>\n<p>Client: \u201cYes.\u201d<\/p>\n<p>OpsDog: \u201cGreat! Where do you keep it?\u201d<\/p>\n<p>Client: \u201cUhhh\u2026\u201d<\/p>\n<p>It\u2019s not that they don\u2019t have it. It\u2019s just that it\u2019s often jumbled. Not to mention messy.<\/p>\n<p>We don\u2019t care. We\u2019re expert data cleaners and wranglers, so we surmount these challenges for our clients every day. Once we do, we can assemble important KPIs for them to track\u2014like the policy lapse ratio.<\/p>\n<p>This insurance agency KPI is a measure of how many policies fail to get renewed, compared to those that do. Yep\u2014it\u2019s a ratio, the most informative type of life insurance KPI. It shows how effective a policy administration unit is. It can reveal problems in customer service and billing, among other areas.<\/p>\n<p>Customer service, sadly, often falls short in the life-insurance industry. That\u2019s not good. It decimates KPIs like the policy lapse ratio. At least when you have a KPI like this in place, you can pinpoint shortfalls, and begin to make improvements.<\/p>\n<p>(Incidentally, OpsDog offers big lists of life insurance KPIs for you to <a href=\"https:\/\/opsdog.com\/products\/insurance-kpi-collection\">download directly<\/a>; we also offer custom <a href=\"https:\/\/opsdog.com\/services\">services<\/a> tailored to your needs.)<\/p>\n<h2><strong><a href=\"https:\/\/opsdog.com\/products\/life-insurance-policy-administration-benchmarking-report\" target=\"_blank\" rel=\"noopener\">Life Insurance KPI<\/a> Number 2: Average customer satisfaction<\/strong><\/h2>\n<p>Speaking of customer service, we couldn\u2019t stress its importance to the industry without suggesting ways to measure it, right? As an insurance agency KPI, average customer satisfaction is simple. It\u2019s just the number of policyholders who are satisfied with a company, compared to the total number surveyed. (Another ratio! We love \u2018em!)<\/p>\n<p>This insurance agency KPI helps with the first one we\u2019d just mentioned above: the policy lapse ratio. By drilling down to specific customer experiences, you can identify pain points easily. You can find, for example, shortcomings like inefficient billing practices or poor representative training. These are solid areas that you can work on to effect positive change.<\/p>\n<p>What percentage of <em>your<\/em> customers are satisfied\u2014or not? Perhaps it\u2019s time you paid closer attention to this vital insurance agency KPI.<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/opsdog.com\/products\/life-insurance-policy-administration-benchmarking-report\" target=\"_blank\" rel=\"noopener\"><em><strong>Purchase and Download Opsdog&#8217;s Life Insurance Policy Administration KPI Benchmarking Report to Compare Your Business To Peers Today!<\/strong><\/em><\/a><\/h2>\n<p><a href=\"https:\/\/opsdog.com\/products\/insurance-kpi-collection\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-3086 size-full\" src=\"https:\/\/opsdog.com\/resources\/wp-content\/uploads\/2019\/05\/kpis-for-Insurance-companies-to-track-e1557523235483.png\" alt=\"insurance company metrics to help your business succeed\" width=\"693\" height=\"442\" \/><\/a><\/p>\n<h2><strong>Life Insurance KPI Number 3: Policies-in-force per employee<\/strong><\/h2>\n<p>Want to see where productivity lies\u2014or hides? This is the KPI for you. It\u2019s a good volume metric.<\/p>\n<p>The name explains it all. \u201cPolicies-in-force per employee\u201d compares what you\u2019re paying, in headcount, versus what you\u2019re bringing in, in premiums. It\u2019s vital for optimizing staffing levels. If it\u2019s too low\u2014that is, if the headcount doesn\u2019t justify the expense\u2014it may be time for a reset. Higher is better, but if it\u2019s steadily rising, that may be an indication that you\u2019ll soon need to staff up in order to maintain quality.<\/p>\n<p>Remember: No KPI exists in a vacuum. You need the right combination of them in order to get an accurate picture of your company\u2019s health. Properly wrangled and meta-tagged, data can better your company. It\u2019s a strategy that has served us and our clients well (and that you can learn more about if you <a href=\"https:\/\/opsdog.com\/contact\">contact us<\/a> for a quick call).<\/p>\n<h2><strong>Life Insurance KPI Number 4: <a href=\"https:\/\/opsdog.com\/products\/life-insurance-policy-administration-benchmarking-report\" target=\"_blank\" rel=\"noopener\">Policy admin cost per policy<\/a><\/strong><\/h2>\n<p>You can\u2019t administrate policies without spending money. (Alas!) But you <em>can <\/em>track what you\u2019re spending\u2014and adjust as needed. That\u2019s where \u201cpolicy admin cost per policy\u201d comes in.<\/p>\n<p>This insurance agency KPI measures the total cost of a policy administration unit, divided by the total number of policies. Simple as that. When you need to track your bottom line, this is one of the life insurance performance metrics you must measure. Obviously, you want it low. But a high number will at least open the door for new ideas.<\/p>\n<p>Once it\u2019s wrangled and clean, your data can hand you massive opportunities for improvement. You could find yourself with more efficient staffing, better customer service, or corrected billing practices. Better yet, you can find yourself with all of the above. Never settle for false tradeoffs!<\/p>\n<p><strong>\u00a0<\/strong>Of course, there are more than four life insurance KPIs. But these should get you thinking. And acting! <a href=\"https:\/\/opsdog.com\/products\/insurance-kpi-collection\">Download more of them right now<\/a>, or have us come in and clean up your data and do it for you! <a href=\"https:\/\/opsdog.com\/contact\">Contact us right now<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when some of the biggest names in insurance need help with their life insurance KPIs? That\u2019s the topic of this blog. It\u2019s based on recent engagements, right here at OpsDog, with some companies you know well. See if you can learn from their experience\u2014and the top four KPIs we put to work for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[236,204,235,234],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 4 Life Insurance KPIs for Business Intelligence - OpsDog<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to bring even more real-life experience with a look at what\u2019s happening in the OpsDog office. 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