Coupon Redemption Rate

Benchmarking Report

Coupon Redemption Rate

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Coupon Redemption Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.

What is Coupon Redemption Rate?

The number of active coupons used by customers when completing a transaction divided by the total number of the company's coupons that are in circulation and are considered to be active (i.e., usable during a certain period of time and/or under specific circumstances) over the same period of time, as a percentage.

Why should Coupon Redemption Rate be measured?

Coupon Redemption Rate measures the ability of the company to use product promotions to stimulate sales. A low value for this KPI indicates that the company has issues turning over stagnant inventory and may not have a firm grasp on their customers needs. A low value may also suggest that the company has inefficient consumer research processes and is not implementing a strong “call to action” for the consumer (i.e., redeemable at certain locations, etc.).

Download a Sample Coupon Redemption Rate

Frequently Asked Questions

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A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

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A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

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