Coupon Redemption Rate
This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Coupon Redemption Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.
What is Coupon Redemption Rate?
The number of active coupons used by customers when completing a transaction divided by the total number of the company's coupons that are in circulation and are considered to be active (i.e., usable during a certain period of time and/or under specific circumstances) over the same period of time, as a percentage.
Why should Coupon Redemption Rate be measured?
Coupon Redemption Rate measures the ability of the company to use product promotions to stimulate sales. A low value for this KPI indicates that the company has issues turning over stagnant inventory and may not have a firm grasp on their customers needs. A low value may also suggest that the company has inefficient consumer research processes and is not implementing a strong “call to action” for the consumer (i.e., redeemable at certain locations, etc.).
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