KPI Benchmarks : Coupon Redemption Rate
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- Benchmark Average
- Benchmark Sample Size (n)
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KPI Details : Coupon Redemption Rate
Coupon Redemption Rate measures the ability of the company to use product promotions to stimulate sales. A low value for this KPI indicates that the company has issues turning over stagnant inventory and may not have a firm grasp on their customers needs. A low value may also suggest that the company has inefficient consumer research processes and is not implementing a strong “call to action” for the consumer (i.e., redeemable at certain locations, etc.).
KPI Best Practices : Coupon Redemption Rate
KPI Calculation Instructions Coupon Redemption Rate?
KPI Formula :