What is Broadcast Media?
Broadcast media is the most expedient means to transmit information immediately to the widest possible audience, although the Internet currently challenges television as the primary source of both news and other recreational content (e.g., movies, sitcoms, etc.). Broadcast media refers to primarily television and radio, although broadcasting companies have expanded to offer digital offerings including media streaming applications and other robust web-based offerings. Integration of the Internet has increased the pressure on broadcast media groups to deliver high quality information with minimum cost. To control costs, improving operations is more important for these groups now than ever before - this includes streamlining processes such as transmission and infrastructure management, content development, studio management and news operations.
A typical broadcast media group is composed of several common sub-functions, or teams, that work together to provide consumers with timely information concerning topics consumers find relevant, important, or enticing. Broadcast media employees are responsible for collecting information, performing audience research, developing and maintaining online relationships and offerings, and distributing advertisements to their viewers/listeners. Browse our Broadcast Media organization chart page to learn about the roles and responsibilities of each major function. Then, download our org chart template (PDF, Visio, PPT) to plan and support broadcast media operations improvement efforts.
Check out our broadcast media best practices page to view selected descriptions of work methods that have been proven to produce better results (as compared to other, similar methods). Want more? Download our Broadcast Media best practices guide, which provides a healthy selection of valuable best practices that can be incorporated to improve broadcast media operations. There might not be only one "best" way to perform every task. However, there is always a "better" way.