Broadcast Media KPIs, Metrics & Benchmarks

KPIs & Metrics to Measure and Manage Broadcasting Performance

What are Broadcast Media KPIs?

Broadcast media KPIs and metrics measure the efficiency, reach and overall performance of a broadcast media company – which includes radio, television and web content production and transmission. Thanks to the Internet, broadcasting companies have expanded far beyond television and radio. The metrics they must measure have expanded as well, and now include functions such as content management, website performance and optimization, social media, and digital advertising.

Using Broadcast Media KPIs to Monitor a Media Company’s Reach

Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.

5 Helpful Broadcast Media KPIs to Measure Program Success

No matter how many changes the media landscape goes through, there will always be a need for solid, actionable KPIs. Proper measurement in areas such as advertising sales, audience reach and content engagement are the difference between a media company riding the wave of a changing landscape or drowning in it. These top broadcast media KPIs will help you lead with the best of them:

  1. 1.Audience Reach
  2. 2.Website Pageviews (by Article, Category)
  3. 3.Cost per Impression
  4. 4.Cost per Production Hour
  5. 5.Percentage of Programs Completed Under Budget

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