Broadcast Media KPIs, Metrics & Benchmarks

KPIs & Metrics to Measure and Manage Broadcasting Performance

Broadcast Media

KPI's & Data

Broadcast Media KPI Encyclopedia

This document defines over 50 Broadcast Media metrics, or KPIs, covering the Content Production, Con...

Type : KPI Encyclopedia

KPI's & Data

Audience Reach

The number of individuals (or households) in a target market(s) who were exposed at least once to an...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Email

The number of website visits that originated through email clicks divided by the total number of web...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Organic Search

The number of website visits that originated through organic search (e.g., Google, Bing, etc.) divid...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Paid Search

The number of website visits that originated through paid search (e.g., Google AdWords, etc.) divide...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Display Ads

The number of website visits that originated through display ad clicks (i.e., divided by the total...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Direct

The number of website visits that were direct traffic (user typed or pasted URL into browser) divide...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Referral

The number of website visits that originated through referrals (a link to your site on another websi...

Type : Benchmarking Report

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KPI's & Data

Traffic Source Breakdown: Social Media

The number of website visits that originated through social media websites divided by the total numb...

Type : Benchmarking Report

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KPI's & Data

User Engagement: Pageviews per Article or Blog Post

The number of website pageviews generated by a single article or blog post over a certain period of...

Type : Benchmarking Report

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KPI's & Data

User Engagement: Comments per Article or Blog Post

The number of user comments generated by a single article or blog post over a certain period of time...

Type : Benchmarking Report

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KPI's & Data

User Engagement: Shares per Article or Blog Post

The number of user social media shares generated by a single article or blog post over a certain per...

Type : Benchmarking Report

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KPI's & Data

Total Pageviews

The total number of individual pages (i.e., pageviews) that visitors navigate to during one session...

Type : Benchmarking Report

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KPI's & Data

Opportunity Win Rate

The number of qualified leads or opportunities generated that result in a sale divided by the total...

Type : Benchmarking Report

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KPI's & Data

Average Deal Size

The total dollar amount of sales revenue earned by the company divided by the total number of deals...

Type : Benchmarking Report

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