Broadcast Media KPIs, Metrics & Benchmarks

What are Broadcast Media KPIs?

Broadcast media KPIs and metrics measure the efficiency, reach and overall performance of a broadcast media company – which includes radio, television and web content production and transmission. Thanks to the Internet, broadcasting companies have expanded far beyond television and radio. The metrics they must measure have expanded as well, and now include functions such as content management, website performance and optimization, social media, and digital advertising.

Using Broadcast Media KPIs to Monitor a Media Company’s Reach

Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.

5 Helpful Broadcast Media KPIs to Measure Program Success

No matter how many changes the media landscape goes through, there will always be a need for solid, actionable KPIs. Proper measurement in areas such as advertising sales, audience reach and content engagement are the difference between a media company riding the wave of a changing landscape or drowning in it. These top broadcast media KPIs will help you lead with the best of them:

1. 1.Audience Reach
2. 2.Website Pageviews (by Article, Category)
3. 3.Cost per Impression
4. 4.Cost per Production Hour
5. 5.Percentage of Programs Completed Under Budget

KPI's & Data

Broadcast Media KPI Encyclopedia

This document defines over 50 Broadcast Media metrics, or KPIs, covering the Content Production, Content Management, Studio Operations, Transmission & Infrastructure and Advertising Sales fu...

Type : KPI Encyclopedia

KPI's & Data

Audience Reach

The number of individuals (or households) in a target market(s) who were exposed at least once to an advertisement over a certain period of time divided by the total number of individuals in...

KPI Type : Quality

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KPI's & Data

Traffic Source Breakdown: Email

The number of website visits that originated through email clicks divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Organic Search

The number of website visits that originated through organic search (e.g., Google, Bing, etc.) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Paid Search

The number of website visits that originated through paid search (e.g., Google AdWords, etc.) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Display Ads

The number of website visits that originated through display ad clicks (i.e., divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Direct

The number of website visits that were direct traffic (user typed or pasted URL into browser) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Referral

The number of website visits that originated through referrals (a link to your site on another website) divided by the total number of website visits over the same period of time, as a perce...

KPI Type : Volume

KPI's & Data

Traffic Source Breakdown: Social Media

The number of website visits that originated through social media websites divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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User Engagement: Pageviews per Article or Blog Post

The number of website pageviews generated by a single article or blog post over a certain period of time.

KPI Type : Quality

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User Engagement: Comments per Article or Blog Post

The number of user comments generated by a single article or blog post over a certain period of time.

KPI Type : Quality

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KPI's & Data

User Engagement: Shares per Article or Blog Post

The number of user social media shares generated by a single article or blog post over a certain period of time.

KPI Type : Quality

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Total Pageviews

The total number of individual pages (i.e., pageviews) that visitors navigate to during one session on a website over a certain period of time.

KPI Type : Volume

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Opportunity Win Rate

The number of qualified leads or opportunities generated that result in a sale divided by the total number of qualified leads, or opportunities, generated over the same period of time, as a...

KPI Type : Quality

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Average Deal Size

The total dollar amount of sales revenue earned by the company divided by the total number of deals (i.e., number of sales, number of contracts, etc.) made by the company over the same perio...

KPI Type : Revenue

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New Accounts Onboarded

The total number of new customer accounts that are onboarded by the Account Development & Management function over a certain period of time.

KPI Type : Volume

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Number of Reports Retracted

The total number of news reports (TV, newspaper, online, etc.) that were retracted due to false information over a certain period of time.

KPI Type : Volume

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Number of Reports Syndicated

The total number of news reports (TV, newspaper, online, etc.) that were written by the company but redistributed (i.e., syndicated) to other news outlets, such as other media companies or l...

KPI Type : Volume

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Total Transmission & Infrastructure Expense

The total expense incurred by the Transmission & Infrastructure function over a certain period of time. This expense includes labor, overhead, occupancy and any technology costs related to t...

KPI Type : Cost

KPI's & Data

Transmission Repair Cycle Time

The average amount of time required to repair a broadcast transmission interruption, from the time that the live broadcast is interrupted until the time it is fixed.

KPI Type : Service

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Number of Transmission Interruptions

The total number of times that the company's live broadcast transmission experiences failures or other interruptions over a certain period of time.

KPI Type : Volume

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Number of Programs Syndicated from Other Entities

The total number of syndicated (i.e., redistributed) programs currently in the company's broadcasting schedule at a certain point in time.

KPI Type : Quality

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Licensing Fee Revenue

The total fee revenue earned from licensing other entities to use the company's intellectual property (images, text, video, etc.) over a certain period of time.

KPI Type : Revenue

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KPI's & Data

Number of IP Lawsuits Filed

The total number of lawsuits filed by the company related to the unauthorized use of the company's intellectual property by outside entities over a certain period of time.

KPI Type : Volume

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Syndicated Broadcasting as a Percentage of Total Air-Time

The amount of time that the company is airing syndicated content divided by the total amount of air-time over a certain period of time, expressed as a percentage.

KPI Type : Volume

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Assignment Desk to Field Coordination Time

The average amount of time required to relay information from the newsroom assignment desk to the reporters working in the field.

KPI Type : Productivity

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Number of Libel Exposures

The total number of possible libel-sensitive edits made by the news staff over a certain period of time.

KPI Type : Volume

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Cost per Broadcast Hour

The total cost (includes costs associated with the technology needed, the hosts hired, etc.) incurred by the company's radio program(s) divided by the number of hours that said program(s) is...

KPI Type : Cost

KPI's & Data

Cost per Listener Hour

The total cost incurred by the company's radio program(s) divided by the total number of listener hours consumed over the same period of time. Listener hours are calculated by multiplying th...

KPI Type : Cost

KPI's & Data

Advertising Time as a Percentage of Total Air-Time

The amount of time that a radio program is playing advertisements divided by the total amount of time that the program is broadcast on air over the same period of time, expressed as a percen...

KPI Type : Quality

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