Broadcast Media KPIs, Metrics & Benchmarks

What are Broadcast Media KPIs?

Broadcast media KPIs and metrics measure the efficiency, reach and overall performance of a broadcast media company – which includes radio, television and web content production and transmission. Thanks to the Internet, broadcasting companies have expanded far beyond television and radio. The metrics they must measure have expanded as well, and now include functions such as content management, website performance and optimization, social media, and digital advertising.

Using Broadcast Media KPIs to Monitor a Media Company’s Reach

Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.

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5 Helpful Broadcast Media KPIs to Measure Program Success

No matter how many changes the media landscape goes through, there will always be a need for solid, actionable KPIs. Proper measurement in areas such as advertising sales, audience reach and content engagement are the difference between a media company riding the wave of a changing landscape or drowning in it. These top broadcast media KPIs will help you lead with the best of them:

1. 1.Audience Reach
2. 2.Website Pageviews (by Article, Category)
3. 3.Cost per Impression
4. 4.Cost per Production Hour
5. 5.Percentage of Programs Completed Under Budget

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KPI's & Data

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Broadcast Media KPI Encyclopedia

This document defines over 50 Broadcast Media metrics, or KPIs, covering the Content Production, Content Management, Studio Operations, Transmission & Infrastructure and Advertising Sales fu...

Type : KPI Encyclopedia

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Viewer Demographics: Location

A breakdown of viewers based on geographic location (i.e., Mexico, India, Japan, United States, etc.). Calculated by dividing the number of viewers for single location by the total number of...

KPI Type : Volume

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Advertising Time as a Percentage of Total Air-Time

The amount of time that a radio program is playing advertisements divided by the total amount of time that the program is broadcast on air over the same period of time, expressed as a percen...

KPI Type : Quality

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Number of FCC Complaints (Radio)

The total number of complaints filed to the Federal Communications Commission (FCC) related to the violation of radio FCC regulations by the company over a certain period of time.

KPI Type : Volume

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Audience Share

The number of individuals (or households) whose television sets are tuned to a certain station, channel or program divided by the total number of individuals (or households) viewing TV at a...

KPI Type : Quality

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Live+7 Rating

A metric developed by Nielsen that measures the overall viewership of a certain TV program by taking the sum of the number of households that viewed the program live plus the number of house...

KPI Type : Quality

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Live+SD Rating

A metric developed by Nielsen that measures the overall viewership of a certain TV program by taking the sum of the number of households that viewed the program live plus the number of house...

KPI Type : Quality

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Total Television (TV) Advertising Revenue

The total revenue earned from selling advertisements through television advertising spots over a certain period of time.

KPI Type : Revenue

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Affiliate Fee Revenue

The dollar amount of revenue earned by the company from fees paid by cable providers for the rights to broadcast the company's networks over a certain period of time.

KPI Type : Revenue

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Share of Broadcast

The dollar amount of television spot advertising revenue earned by the company divided by the total industry-wide television market spot advertising revenue earned over the same period of ti...

KPI Type : Revenue

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Cumulative Subscribers

The cumulative sum of the number of customers subscribed to the company's TV networks at a certain point in time. A customer who is subscribed to two of the company's subsidiary networks wou...

KPI Type : Volume

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Viewer Demographics: Gender

A breakdown of viewers based on gender (i.e., male, female, etc.). Calculated by dividing the number of viewers for single gender by the total number of viewers across all genders.

KPI Type : Volume

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Viewer Demographics: Ethnicity

A breakdown of viewers based on ethnicity (i.e., Chinese, Indian, American, etc.). Calculated by dividing the number of viewers for single ethnic group by the total number of viewers across...

KPI Type : Volume

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Viewer Demographics: Age

A breakdown of viewers based on age (i.e., 18-24, 25-34, 35-44, etc.). Calculated by dividing the number of viewers for a single age group by the total number of viewers across all age group...

KPI Type : Volume

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Viewer Demographics: Generation

A breakdown of viewers based on generation (i.e., Baby Boomers, Gen Y, etc.). Calculated by dividing the number of viewers for single generation by the total number of viewers across all gen...

KPI Type : Volume

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Cost per Listener Hour

The total cost incurred by the company's radio program(s) divided by the total number of listener hours consumed over the same period of time. Listener hours are calculated by multiplying th...

KPI Type : Cost

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Number of FCC Complaints (Television)

The total number of complaints filed to the Federal Communications Commission (FCC) related to the violation of television FCC regulations by the company over a certain period of time.

KPI Type : Volume

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Percentage of Ad Revenue from New Programs

The dollar amount of advertising revenue that is earned from programs that have been broadcast for less than one year divided by the total dollar amount of advertising revenue earned over th...

KPI Type : Revenue

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Number of New Programs Developed

The total number of new programs that are successfully developed (i.e., not scrapped or canceled prior to airing) by the company over a certain period of time (segmented by radio, TV, etc.)

KPI Type : Volume

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Number of Programs Canceled

The total number of programs developed by the company that had previously been on-air but were canceled by the company over a certain period of time (segmented by radio, TV, etc.).

KPI Type : Volume

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Cost per Production Hour

The total expense incurred by the Studio Operations function divided by the total number of hours that the function spends producing content over the same period of time.

KPI Type : Cost

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Total Production Equipment Expense

The total equipment-related expense (cameras, booms, computers, microphones, cables, etc.) incurred by the Studio Operations function over a certain period of time.

KPI Type : Cost

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Production Delays per Program

The number of production delays that are experienced by the company divided by the total number of programs that are managed by the company over the same period of time.

KPI Type : Quality

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Percentage of Programs Completed Under Budget

The number of television programs that are produced under the established budget divided by the total number of television programs produced over the same period of time, expressed as a perc...

KPI Type : Quality

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Average Visit Length

The sum of the amount of time that website visitors spend on the company's website divided by the total number of website visitors over the same period of time.

KPI Type : Quality

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Page Load Time

The average amount of time required for the company's web pages to fully load, from the time the user clicks a link until the time the webpage is loaded.

KPI Type : Quality

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New Visitor Ratio

The number of new visitors to a website divided by the total number of visitors to a website over the same period of time, expressed as a percentage.

KPI Type : Quality

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Digital Advertising Revenue

The dollar amount of advertising revenue earned from Digital Operations (video streaming, applications, etc.) over a certain period of time.

KPI Type : Revenue

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Total Volume: Long Form Video Requests

The total number of long form video views across the company's digital platforms (online, applications, etc.) over a certain period of time. A long form video is a program that has been prev...

KPI Type : Volume

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Average Deal Size

The total dollar amount of sales revenue earned by the company divided by the total number of deals (i.e., number of sales, number of contracts, etc.) made by the company over the same perio...

KPI Type : Revenue

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