What are Broadcast Media KPIs?
Broadcast media KPIs and metrics measure the efficiency, reach and overall performance of a broadcast media company – which includes radio, television and web content production and transmission. Thanks to the Internet, broadcasting companies have expanded far beyond television and radio. The metrics they must measure have expanded as well, and now include functions such as content management, website performance and optimization, social media, and digital advertising.
Using Broadcast Media KPIs to Monitor a Media Company’s Reach
Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.Broadcast media companies use KPIs to measure audience recognition of their outlets. Successful media companies must strike a balance between traditional television and radio offerings, and updated offerings such as online streaming applications. Media companies maintain that balance and maximize reach by monitoring and reporting on medium performance, including KPIs for audience reach, engagement and viewership. From live, web-based broadcasts to the 5 o’clock news, metrics are used to assess the reach and overall effectiveness of each channel and, ultimately, its potential to generate advertising revenue.
5 Helpful Broadcast Media KPIs to Measure Program Success
No matter how many changes the media landscape goes through, there will always be a need for solid, actionable KPIs. Proper measurement in areas such as advertising sales, audience reach and content engagement are the difference between a media company riding the wave of a changing landscape or drowning in it. These top broadcast media KPIs will help you lead with the best of them:
- 1.Audience Reach
- 2.Website Pageviews (by Article, Category)
- 3.Cost per Impression
- 4.Cost per Production Hour
- 5.Percentage of Programs Completed Under Budget
Buy Broadcast Media KPI Benchmarking “Data-as-a-Service” Products from Opsdog
Opsdog.com sells Broadcast Media KPI and benchmarking data in three different ways.
- Comprehensive Broadcast Media KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
- Price range is from $750-$2000 per report
- Instant download
-
Individual Broadcast Media KPI benchmarks that contain 1 benchmarked KPI –
- Price range is $50-$65 per individual benchmarked KPI
- Instant download
-
Custom Broadcast Media benchmarking KPI Data-as-a-Service projects and consulting engagements
- 3-10 week long KPI benchmarking projects
- Price varies based on scope
- Hybrid on-site/off-site low-cost model
Browse Instant Download Broadcast Media KPI and Benchmarking Products for Purchase Below
Let us help you master the art of business intelligence and KPIs
Unleash the power of business intelligence today!
If KPIs without the business intelligence is your pet peeve, contact OpsDog for a custom dashboard demo
Select an industry.
-
Support Group Operations
-- 344Finance
- 245Human Resources
- 230Information Technology
- 372Marketing
- 70Legal
- 93Compliance
- 165Shared Services
- 16Risk Management
-
General Line Groups
-- 150Call Center
- 150Customer Service
- 162Product Development
- 102Collections
- 300Sales
-
Supply Chain Operations
- -
Financial Services
-- 965Banking
- 229Insurance
- 130Mortgage Lending
- 428Investment Management
- 445Broker Dealer
- 235Consumer Finance
-
Healthcare
- -
Other Services
-- 118Utilities
- 65Print Publishing
- 68Broadcast Media
- 263Advertising
- 90Retail
Let us take your KPIs & business intelligence efforts to the top.