What is Print Publishing?
A print publishing company is typically known for publishing any literary piece of work such as newspapers, novels, educational books, magazines, or journals in a hardcopy format so as to distribute such pieces to the public. With the advent of the Internet, however, the scope of publishing companies have expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing, websites, blogs, video game publishers, etc. Activities carries out in a typical print publishing company include advertising sales, editorial tasks, production, managing editing, printing, circulation and web design and development. That said, while the activities of a typical print publishing company may be similar, taking written content from concept to production is either the collaborative task of multiple departments or the job of a single individual, depending on the available resources and the volume and diversity of the titles the company offers. Print publishing companies, furthermore, may have separate departments completing tasks unique to their business scope (e.g., newspaper companies have news collection and reporting while book publishers have the Acquisitions Department, etc.).
The number of units manufactured by the company (on an assembly line, the manufacturing floor, etc.) divided by target production output over a certain period of time, as a percentage.
KPI Type : Productivity
Formula : (Actual Production Output in Units / Target Production Output in Units) *100
KPI Benchmark Range : 83%-98%
The number of units produced that must be scrapped because of product defects or errors divided by the total number of units produced by the manufacturing group over the same period of time,...
KPI Type : Quality
Formula : (Number of Units Scrapped / Total Number of Units Produced) * 100
KPI Benchmark Range : 5.8% - 1.0%
Public Relations (PR) Expense as a Percentage of Total Marketing Expense
The expense incurred by the Public Relations (PR) function divided by the total expense incurred by the company's Marketing Department over the same period of time, as a percentage.
KPI Type : Cost
Formula : (Expense Incurred by the PR Function / Total Expense Incurred by the Marketing Department) * 100
KPI Benchmark Range : 3.8%-12.0%
A typical print publishing company is composed of several common sub-functions, or teams, that work together to develop and distribute content to members of their targeted audience. Major functions within a publishing company include content production and management, editorial management, advertising sales, print production and distribution. Browse our print publishing organization chart page to learn about the roles and responsibilities of each major function. Then, download our org chart template (PDF, Visio, PPT) to further understand the print publisher organizational structure, and support operational improvement efforts.
Advertising Sales (General)
This workflow template illustrates the processing of advertisement specifications from creation to payment disbursement. Purchase and download this template in PDF and Visio (VSD) formats. Y...
Type : Workflow Template
Process Participants : Customers/Sales Prospects, Account Executives (AE), Sales Representatives, Graphic Designers & Conversion Specialists, Account Managers
Advertisement Creation & Approval
This workflow template illustrates the collection of customer specifications and the subsequent design (text, layout) and approval of an advertisement. Purchase and download this template in...
Type : Workflow Template
Process Participants : Customers/Sales Prospect, Accountant, Sales Representatives, Graphic Designers & Conversion Specialists, Pre-Press Artists
Check out our print publishing best practices page to view selected descriptions of work methods that have been proven to produce better results (as compared to other, similar methods). Want more? Download our Print Publishing Best Practices Guide, which provides a healthy selection of valuable best practices that can be incorporated to improve publishing operations. There might not be only one "best" way to perform every task. However, there is always a "better" way.