What is Print Publishing?
Companies operating within the print publishing industry produce content that is packaged, marketed and sold in the form of newspapers, magazines and books. Key tasks carried out within a print publishing company include content production and management, ad sales, web design and development, application development and marketing (digital, print). Their main function is to identify produce content, develop a readership, These companies, particularly newspaper and magazine publishers, have been forced to adapt to the rise of the internet and mobile devices - they must develop competitive web-based content and mobile applications to keep their customer base engaged with the content that they produce. Book publishers face stiff competition from Amazon and other services that allow writers to self-publish their work.
A typical print publishing company is composed of several common sub-functions, or teams, that work together to develop and distribute content to members their targeted audience. Major functions within a publishing company include content production and management, editorial management, advertising sales, print production and distribution. Browse our print publishing organization chart page to learn about the roles and responsibilities of each major function. Then, download our org chart template (PDF, Visio, PPT) to further understand publisher organizational structure, and support operational improvement efforts.
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Check out our print publishing best practices page to view selected descriptions of work methods that have been proven to produce better results (as compared to other, similar methods). Want more? Download our print publishing best practices guide, which provides a healthy selection of valuable best practices that can be incorporated to improve publishing operations. There might not be only one "best" way to perform every task. However, there is always a "better" way.