Public Relations (PR) Expense as a Percentage of Total Marketing Expense
This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Public Relations (PR) Expense as a Percentage of Total Marketing Expense. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.
What is Public Relations (PR) Expense as a Percentage of Total Marketing Expense?
The expense incurred by the Public Relations (PR) function divided by the total expense incurred by the company's Marketing Department over the same period of time, as a percentage.
Why should Public Relations (PR) Expense as a Percentage of Total Marketing Expense be measured?
Public Relations (PR) as a Percentage of Total Marketing Expense measures the expense incurred by the Public Relations (PR) function in relation to the total expense incurred by the company's Marketing Department over the same period of time. A relatively high value for this metric may be related to a number of factors, including highly manual (i.e., error and rework prone) PR processes and procedures (e.g., using press conferences almost exclusively, etc.), excessive time spent on low-value work (e.g., scheduling meetings or public events, printing, scanning, etc.), overstaffing, general inefficiencies within PR processes (e.g., inefficient public event planning, poor coordination with local or national media, untimely internal communications to company employees, etc.), and sub-par PR employee training and performance. While companies typically seek to streamline operations and employee positions to reduce expenses in the PR function, great care should be taken when doing so as too many layoffs can not only have a negative impact on company morale, but it can also make it that much more difficult to mold the public's perception of the company and its product offerings.
Download a Sample Public Relations (PR) Expense as a Percentage of Total Marketing Expense
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