Marketing Benchmarking Report

Benchmarking Report Bundle

Marketing Benchmarking Report

This 35-page benchmarking report includes benchmarking data for 15 marketing performance metrics, or KPIs, including Marketing Campaign Cycle Time, Marketing Staffing Ratio and more. Each KPI in this report includes a chart outlining high-to-low performer data, a detailed KPI definition, calculation instructions and a summary of high-performing company attributes. Stop operating in the dark - benchmarking is a major step in identifying potential improvements within any Marketing Department. This report will give you a head start that you can't find anywhere else.

Which metrics, or KPIs, are included in this report?

This 35-page report includes benchmarking data (in easy-to-understand chart format), detailed definitions, measurement instructions and high-performer characteristics for the following 15 Key Performance Indicators (KPIs):

  • Digital Marketing (Launch-to-Analytics) Cycle Time
  • Email Marketing: Click Rate
  • Email Marketing: Click-to-Open Rate
  • Email Marketing: Hard Bounce Rate
  • Email Marketing: Spam Complaint Rate
  • Email Marketing: Unique Open Rate
  • Email Marketing: Unsubscribe Rate
  • Marketing Budget as a Percentage of Firm-Wide Budget
  • Marketing Expense as a Percentage of Total Revenue
  • Marketing Expense per Marketing Employee
  • Marketing Span of Control
  • Marketing Staffing Ratio
  • Public Relations (PR) Expense as a Percentage of Total Marketing Expense
  • Social Media Expense as a Percentage of Marketing Expense
  • Total Revenue per Marketing Employee

Download a Sample Marketing Benchmarking Report

Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

Q: How often do you update your reports?

A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

Q: Your download-able reports look great. But I need something custom. Can you help?

A: Heck yes. Our crack research teams just love custom assignments, and would be delighted to perform targeted research tailored to your specific requirements. Find out just how fast and affordable this is: Email us ( or call us at 866.650.2888 and one of our friendly professionals will be happy to answer all your questions.

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