Marketing Benchmarking Report
Benchmarking Report Bundle
Marketing Benchmarking Report
Benchmarking Report Bundle
Which metrics, or KPIs, are included in this report?
This 35-page benchmarking report includes benchmarking data for 15 marketing performance metrics, or KPIs, including Marketing Campaign Cycle Time, Marketing Staffing Ratio and more. Each KPI in this report includes a chart outlining high-to-low performer data, a detailed KPI definition, calculation instructions and a summary of high-performing company attributes. Stop operating in the dark - benchmarking is a major step in identifying potential improvements within any Marketing Department. This report will give you a head start that you can't find anywhere else.
- Digital Marketing (Launch-to-Analytics) Cycle Time
- Email Marketing: Click Rate
- Email Marketing: Click-to-Open Rate
- Email Marketing: Hard Bounce Rate
- Email Marketing: Spam Complaint Rate
- Email Marketing: Unique Open Rate
- Email Marketing: Unsubscribe Rate
- Marketing Budget as a Percentage of Firm-Wide Budget
- Marketing Expense as a Percentage of Total Revenue
- Marketing Expense per Marketing Employee
- Marketing Span of Control
- Marketing Staffing Ratio
- Public Relations (PR) Expense as a Percentage of Total Marketing Expense
- Social Media Expense as a Percentage of Marketing Expense
- Total Revenue per Marketing Employee
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Frequently Asked Questions
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