Marketing Project Development & Kick Off
This workflow template illustrates the initial planning, designer or copywriter selection, and creative brief creation for new marketing initiatives. Purchase and download this template in PDF, Visio (VSD) and PowerPoint (PPT) formats. You can customize it to fit your own organization, or simply use it to better understand the Marketing Project Development & Kick Off process.
Related KPIs : Cycle Time: Marketing Campaign, Cycle Time: Time to Market, Market Potential
What is Marketing Project Development & Kick Off?
Marketing Project Development & Kick Off is a process that involves the initial planning, designer or copywriter selection, and creative brief creation for new marketing initiatives. This process includes project request reception, meetings with management, the identification of project goals, project brief submission and review, writer/designer selection, project assignment (usually to a specific marketer) and project creation and recording. Ensure that the project information and results are recorded within the company's system and easily accessible to all involved parties.
Download a Sample Marketing Project Development & Kick Off
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