This document defines over 350 Marketing Department KPIs, including metric definitions for Content Marketing, Marketing Research & Analysis, Programs & Campaigns and more. These KPIs are further categorized into seven major groups: cost, productivity, revenue, organizational, quality, service and volume. Purchase this document today to identify and begin measuring the right Marketing metrics.
This reference-style document includes over 300 marketing KPI, or metric, definitions. The following marketing department sub-functions are covered in this KPI Encyclopedia:
A: From 25 years of doing this for the Fortune 500. We’ve worked with hundreds of leading enterprises to select, define, and measure the right metrics. We have this data—anonymized, of course—in a proprietary database that we continue to grow and update every day. We combine that data with original research to produce must-have KPI Encyclopedias for easy, inexpensive download.
A: They equip you to become a lean, mean, data-driven organization. Our KPI Encyclopedias clearly organize and define essential performance metrics for various functions and industries. When you select the right KPIs to track, you’ve taken the first step toward leveraging data with a real payoff.
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A: Heck yes. Our analysts would be delighted to provide you with a custom set of KPIs and detailed definitions—including logic, formulas, and calculation instructions—that’s tailored to your precise needs. After all, we specialize in this stuff and would love to help you! Simply email us (firstname.lastname@example.org) or call us at 866.650.2888 and one of our friendly professionals will be happy to answer all your questions.
This workflow template illustrates the initial planning, designer or copywriter selection, and creative brief creation for new marketing initiatives. Purchase and download this template in P...
Type : Workflow Template
Process Participants : Marketing Manager, Marketing Planner, Product Manager, Requestor
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