This document defines over 350 Marketing Department KPIs, including metric definitions for Content Marketing, Marketing Research & Analysis, Programs & Campaigns and more. These KPIs are further categorized into seven major groups: cost, productivity, revenue, organizational, quality, service and volume. Purchase this document today to identify and begin measuring the right Marketing metrics.
This reference-style document includes over 300 marketing KPI, or metric, definitions. The following marketing department sub-functions are covered in this KPI Encyclopedia:
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A: They equip you to become a lean, mean, data-driven organization. Our KPI Encyclopedias clearly organize and define essential performance metrics for various functions and industries. When you select the right KPIs to track, you’ve taken the first step toward leveraging data with a real payoff.
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This workflow template illustrates the initial planning, designer or copywriter selection, and creative brief creation for new marketing initiatives. Purchase and download this template in P...
Type : Workflow Template
Process Participants : Marketing Manager, Marketing Planner, Product Manager, Requestor
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