Marketing KPI Encyclopedia

KPI Encyclopedia

Marketing KPI Encyclopedia

This document defines over 350 Marketing Department KPIs, including metric definitions for Content Marketing, Marketing Research & Analysis, Programs & Campaigns and more. These KPIs are further categorized into seven major groups: cost, productivity, revenue, organizational, quality, service and volume. Purchase this document today to identify and begin measuring the right Marketing metrics.

How many metric, or KPI definitions, are included in this download? For which areas?

This reference-style document includes over 300 marketing KPI, or metric, definitions. The following marketing department sub-functions are covered in this KPI Encyclopedia:

  • Marketing (Department-wide)
  • Branding & Strategy
  • Content Marketing
  • Market Research & Analysis
  • Product Management
  • Marketing Programs & Campaigns
  • Digital Marketing
  • Direct Marketing
  • Traditional Marketing
  • Public Relations (PR)
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