Broadcast Media KPIs, Metrics & Benchmarks

KPIs & Metrics to Measure and Manage Broadcasting Performance

Broadcast Media

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KPI's & Data 

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Number of FCC Complaints (Radio)

The total number of complaints filed to the Federal Communications Commission (FCC) related to the violation of radio FCC regulations by the company over a certain period of time.

KPI Type : Volume

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Audience Share

The number of individuals (or households) whose television sets are tuned to a certain station, channel or program divided by the total number of individuals (or households) viewing TV at a...

KPI Type : Quality

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Live+7 Rating

A metric developed by Nielsen that measures the overall viewership of a certain TV program by taking the sum of the number of households that viewed the program live plus the number of house...

KPI Type : Quality

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KPI's & Data 

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Live+SD Rating

A metric developed by Nielsen that measures the overall viewership of a certain TV program by taking the sum of the number of households that viewed the program live plus the number of house...

KPI Type : Quality

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Total Television (TV) Advertising Revenue

The total revenue earned from selling advertisements through television advertising spots over a certain period of time.

KPI Type : Revenue

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Affiliate Fee Revenue

The dollar amount of revenue earned by the company from fees paid by cable providers for the rights to broadcast the company's networks over a certain period of time.

KPI Type : Revenue

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Share of Broadcast

The dollar amount of television spot advertising revenue earned by the company divided by the total industry-wide television market spot advertising revenue earned over the same period of ti...

KPI Type : Revenue

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Cumulative Subscribers

The cumulative sum of the number of customers subscribed to the company's TV networks at a certain point in time. A customer who is subscribed to two of the company's subsidiary networks wou...

KPI Type : Volume

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KPI's & Data 

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Viewer Demographics: Gender

A breakdown of viewers based on gender (i.e., male, female, etc.). Calculated by dividing the number of viewers for single gender by the total number of viewers across all genders.

KPI Type : Volume

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KPI's & Data 

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Viewer Demographics: Ethnicity

A breakdown of viewers based on ethnicity (i.e., Chinese, Indian, American, etc.). Calculated by dividing the number of viewers for single ethnic group by the total number of viewers across...

KPI Type : Volume

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KPI's & Data 

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Viewer Demographics: Age

A breakdown of viewers based on age (i.e., 18-24, 25-34, 35-44, etc.). Calculated by dividing the number of viewers for a single age group by the total number of viewers across all age group...

KPI Type : Volume

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KPI's & Data 

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Viewer Demographics: Generation

A breakdown of viewers based on generation (i.e., Baby Boomers, Gen Y, etc.). Calculated by dividing the number of viewers for single generation by the total number of viewers across all gen...

KPI Type : Volume

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KPI's & Data 

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Viewer Demographics: Location

A breakdown of viewers based on geographic location (i.e., Mexico, India, Japan, United States, etc.). Calculated by dividing the number of viewers for single location by the total number of...

KPI Type : Volume

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KPI's & Data 

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Number of FCC Complaints (Television)

The total number of complaints filed to the Federal Communications Commission (FCC) related to the violation of television FCC regulations by the company over a certain period of time.

KPI Type : Volume

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KPI's & Data 

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Percentage of Ad Revenue from New Programs

The dollar amount of advertising revenue that is earned from programs that have been broadcast for less than one year divided by the total dollar amount of advertising revenue earned over th...

KPI Type : Revenue

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KPI's & Data 

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Number of New Programs Developed

The total number of new programs that are successfully developed (i.e., not scrapped or canceled prior to airing) by the company over a certain period of time (segmented by radio, TV, etc.)

KPI Type : Volume

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KPI's & Data 

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Number of Programs Canceled

The total number of programs developed by the company that had previously been on-air but were canceled by the company over a certain period of time (segmented by radio, TV, etc.).

KPI Type : Volume

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Cost per Production Hour

The total expense incurred by the Studio Operations function divided by the total number of hours that the function spends producing content over the same period of time.

KPI Type : Cost

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Total Production Equipment Expense

The total equipment-related expense (cameras, booms, computers, microphones, cables, etc.) incurred by the Studio Operations function over a certain period of time.

KPI Type : Cost

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Production Delays per Program

The number of production delays that are experienced by the company divided by the total number of programs that are managed by the company over the same period of time.

KPI Type : Quality

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KPI's & Data 

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Percentage of Programs Completed Under Budget

The number of television programs that are produced under the established budget divided by the total number of television programs produced over the same period of time, expressed as a perc...

KPI Type : Quality

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Average Visit Length

The sum of the amount of time that website visitors spend on the company's website divided by the total number of website visitors over the same period of time.

KPI Type : Quality

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Page Load Time

The average amount of time required for the company's web pages to fully load, from the time the user clicks a link until the time the webpage is loaded.

KPI Type : Quality

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New Visitor Ratio

The number of new visitors to a website divided by the total number of visitors to a website over the same period of time, expressed as a percentage.

KPI Type : Quality

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KPI's & Data 

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Digital Advertising Revenue

The dollar amount of advertising revenue earned from Digital Operations (video streaming, applications, etc.) over a certain period of time.

KPI Type : Revenue

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KPI's & Data 

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Total Volume: Long Form Video Requests

The total number of long form video views across the company's digital platforms (online, applications, etc.) over a certain period of time. A long form video is a program that has been prev...

KPI Type : Volume

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