Broadcast Media KPIs, Metrics & Benchmarks

KPIs & Metrics to Measure and Manage Broadcasting Performance

Broadcast Media

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KPI's & Data 

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Audience Reach

The number of individuals (or households) in a target market(s) who were exposed at least once to an advertisement over a certain period of time divided by the total number of individuals in...

KPI Type : Quality

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Traffic Source Breakdown: Email

The number of website visits that originated through email clicks divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Organic Search

The number of website visits that originated through organic search (e.g., Google, Bing, etc.) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Paid Search

The number of website visits that originated through paid search (e.g., Google AdWords, etc.) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Display Ads

The number of website visits that originated through display ad clicks (i.e., divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Direct

The number of website visits that were direct traffic (user typed or pasted URL into browser) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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Traffic Source Breakdown: Referral

The number of website visits that originated through referrals (a link to your site on another website) divided by the total number of website visits over the same period of time, as a perce...

KPI Type : Volume

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KPI's & Data 

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Traffic Source Breakdown: Social Media

The number of website visits that originated through social media websites divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

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User Engagement: Pageviews per Article or Blog Post

The number of website pageviews generated by a single article or blog post over a certain period of time.

KPI Type : Quality

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User Engagement: Comments per Article or Blog Post

The number of user comments generated by a single article or blog post over a certain period of time.

KPI Type : Quality

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User Engagement: Shares per Article or Blog Post

The number of user social media shares generated by a single article or blog post over a certain period of time.

KPI Type : Quality

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Total Pageviews

The total number of individual pages (i.e., pageviews) that visitors navigate to during one session on a website over a certain period of time.

KPI Type : Volume

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Opportunity Win Rate

The number of qualified leads or opportunities generated that result in a sale divided by the total number of qualified leads, or opportunities, generated over the same period of time, as a...

KPI Type : Quality

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KPI's & Data 

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Cost per Broadcast Hour

The total cost (includes costs associated with the technology needed, the hosts hired, etc.) incurred by the company's radio program(s) divided by the number of hours that said program(s) is...

KPI Type : Cost

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New Accounts Onboarded

The total number of new customer accounts that are onboarded by the Account Development & Management function over a certain period of time.

KPI Type : Volume

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Number of Reports Retracted

The total number of news reports (TV, newspaper, online, etc.) that were retracted due to false information over a certain period of time.

KPI Type : Volume

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Number of Reports Syndicated

The total number of news reports (TV, newspaper, online, etc.) that were written by the company but redistributed (i.e., syndicated) to other news outlets, such as other media companies or l...

KPI Type : Volume

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Total Transmission & Infrastructure Expense

The total expense incurred by the Transmission & Infrastructure function over a certain period of time. This expense includes labor, overhead, occupancy and any technology costs related to t...

KPI Type : Cost

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Transmission Repair Cycle Time

The average amount of time required to repair a broadcast transmission interruption, from the time that the live broadcast is interrupted until the time it is fixed.

KPI Type : Service

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Number of Transmission Interruptions

The total number of times that the company's live broadcast transmission experiences failures or other interruptions over a certain period of time.

KPI Type : Volume

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KPI's & Data 

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Number of Programs Syndicated from Other Entities

The total number of syndicated (i.e., redistributed) programs currently in the company's broadcasting schedule at a certain point in time.

KPI Type : Quality

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Licensing Fee Revenue

The total fee revenue earned from licensing other entities to use the company's intellectual property (images, text, video, etc.) over a certain period of time.

KPI Type : Revenue

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Number of IP Lawsuits Filed

The total number of lawsuits filed by the company related to the unauthorized use of the company's intellectual property by outside entities over a certain period of time.

KPI Type : Volume

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KPI's & Data 

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Syndicated Broadcasting as a Percentage of Total Air-Time

The amount of time that the company is airing syndicated content divided by the total amount of air-time over a certain period of time, expressed as a percentage.

KPI Type : Volume

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Assignment Desk to Field Coordination Time

The average amount of time required to relay information from the newsroom assignment desk to the reporters working in the field.

KPI Type : Productivity

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Number of Libel Exposures

The total number of possible libel-sensitive edits made by the news staff over a certain period of time.

KPI Type : Volume

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