Product Development KPIs, Metrics & Benchmarks

What are Product Development KPIs?

Product development Key Performance Indicators (KPIs) and metrics measure the performance of the entire development process that turns ideas into goods or services. These kinds of metrics provide insights that then inform decisions on engineering and design, packaging, research and development, and testing, among others.

Tracking Success and Opportunities for Improvement with Product Development KPIs

A product development department often finds itself trying to balance research and development ROI, idea generation efficiency, management performance, and more. Successfully managing these interests requires constant monitoring and reporting of a manageable set of product development KPIs.

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Top 4 Product Development KPI Examples to Proactively Manage Operations

Used correctly, product development KPIs will give insights that drive development productivity and efficiency, leading to increased profitability and reduced R&D cycle time. It can be hard for these departments to know which KPIs to track, however, as products evolve quickly and iterations can be numerous. Management must balance immediate metric needs with the rest of the product’s lifecycle. These 4 product development metrics, however, offer a good starting point to build a KPI strategy with structured data that would serve you well for a good, long while:

1. 1.First Pass Yield
2. 2.Customer Service Satisfaction Rate
3. 3.R&D Return on Investment
4. 4.Market Penetration

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KPI's & Data

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First Pass Yield (FPY)

The number of good units produced (output) by a manufacturing process without any rework divided by the total number of units that went into production (input) over the same period of time,...

KPI Type : Productivity

Formula : (Number of Good Units Produced / Total Number of Units Going Into Production) * 100

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Research & Development Expense as a Percentage of Total Revenue

The total amount of research and development-related expense incurred divided by the total revenue earned by the company over the same period of time, as a percentage.

KPI Type : Cost

Formula : (Research & Development Expense / Total Revenue) * 100

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KPI's & Data

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Product Development KPI Encyclopedia

This document defines over 100 Product Development Department KPIs, including metric definitions for Engineering & Design, Idea Generation, Product Management and more. These KPIs are furthe...

Type : KPI Encyclopedia

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Unit Cost: Product Packaging

The total cost of product packaging (package materials, assembly, etc.) divided by the total number of units packaged over the same period of time.

KPI Type : Cost

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Employees per Product Development Team

The total number of employees working within the Product Development Group divided by the number of active Product Development teams.

KPI Type : Organizational

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Product Packaging Expense as a Percentage of Product Development Expense

The expense incurred by the Product Packaging function divided by the total expense incurred by the Product Development Department over the same period of time, as a percentage.

KPI Type : Cost

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Product Development Cost Breakdown: Product Packaging Development

The packaging design and development expense incurred for a single new product divided by the total expense incurred throughout the product development life cycle (up to product launch), as...

KPI Type : Cost

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KPI's & Data

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Packaging Cost as a Percentage of Total Product Cost

The cost of packaging for a single unit (materials, assembly, etc.) divided by the total cost of producing a single unit of the same product, as a percentage.

KPI Type : Cost

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New Product Revenue as a Percentage of Total Revenue

The dollar amount of revenue generated from products introduced to the market in the last three years divided by the total dollar amount of revenue generated by the company over the same per...

KPI Type : Revenue

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New Product Profits as a Percentage of Total Profits

The dollar amount of profits (revenue minus expenses) generated from products introduced to the market in the last three years divided by the total dollar amount of profits generated by the...

KPI Type : Revenue

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New Product Operating Income as a Percentage of Total Operating Income

The dollar amount of operations-related income (EBIT) generated from products or services introduced to the market over the last three years divided by the total dollar amount of operations-...

KPI Type : Revenue

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Percentage of Sales Force Trained on New Products

The number of employees within the company's sales force that are formally trained on a new product prior to its launch divided by the total number of employees within the company's sales fo...

KPI Type : Quality

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Percentage of Products with Profit Margin Goals

The number of new products launched with defined profit margin goals divided by the total number of new products launched over the same period of time, as a percentage.

KPI Type : Quality

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Percentage of Products Eliminated Due to High Production Cost

The number of products that were eliminated because of a failure to meet the final product price target (i.e., the product costs too much to develop and manufacture) divided by the total num...

KPI Type : Quality

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Percentage of New Products Meeting Revenue Target

The number of new products that meet or exceed their target revenue goals for a certain period of time divided by the total number of new products launched in the last three years, as a perc...

KPI Type : Quality

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Percentage of New Products Meeting Profit Margin Target

The number of new products that meet or exceed their target profit margin goals for a certain period of time divided by the total number of new products launched in the last three years, as...

KPI Type : Quality

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Cycle Time: Product Improvement Implementation

The number of months required to develop, test and launch an improvement to an existing product, from the time the product improvement is approved for development until the improvement is im...

KPI Type : Service

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Sales Representatives per Product Manager

The total number of Sales representatives divided by the number of product managers working for the company at the same point in time.

KPI Type : Organizational

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Product Management Employees as a Percentage of Total Product Development Employees

The number of employees working within the Product Management function divided by the total number of employees working within the Product Development Department, as a percentage.

KPI Type : Organizational

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Product Management Expense as a Percentage of Product Development Expense

The expense incurred by the Product Management function divided by the total expense incurred by the Product Development Department over the same period of time, as a percentage.

KPI Type : Cost

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Average Annual Base Salary: Product Managers

The average annual base salary for product managers working for the company over a certain period of time.

KPI Type : Cost

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Total Volume: Prototypes Developed

The total number of prototypes developed during the product development life-cycle before the product is approved for large-scale production.

KPI Type : Volume

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Total Employees: Product Development

The total number of employees working within the Product Development Group at a certain point in time. Employee headcount may be segmented by functional area (i.e., Engineering & Design, Ide...

KPI Type : Organizational

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New Product Development Milestone Attainment

The number of milestones during the product development process that are met by the pre-determined date divided by the total number of established milestones for a particular product develop...

KPI Type : Quality

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Frequency of Product Development Reporting

The average number of business days elapsed between submissions of formal reports by the employees working within the Product Development Group during the product development life cycle.

KPI Type : Quality

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Average Number of Product Development Milestones

The average number of milestones, or stage gates, that are formally established to measure the progress of new product development projects

KPI Type : Quality

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Products Developed per Product Development Employee

The total number of new products developed (including both products that were and were not brought to market) over a certain period of time divided by the number of employees working within...

KPI Type : Productivity

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Organizational Structure: Product Development

A yes/no metric indicating whether the Product Development Group is centralized (all employees in a single location) or decentralized.

KPI Type : Organizational

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Total Volume: Products Packaged

The total number of products (individual units) packaged and readied for distribution over a given period of time.

KPI Type : Volume

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Management Levels: Product Development

The total number of management levels, or layers, in the Product Development Department.

KPI Type : Organizational

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