KPI Benchmarks : Customer Returns as a Percentage of Sales
- Benchmark Range
- Benchmark Average
- Benchmark Sample Size (n)
* Is High or Low Best:
Customer Returns as a Percentage of Sales
Customer Returns as a Percentage of Sales is an indicator of customer satisfaction with the company’s merchandise. A high value for this KPI may suggest that the company’s products are not meeting customer expectations or that the company is not accurately marketing/advertising its products in its stores. Companies should create return policies that are fair for their customers but also discourage taking advantage of return policies and incurring high return costs.
The dollar amount of merchandise that is returned to the company divided by the total dollar amount of sales generated over the same period of time, as a percentage.
KPI Calculation Instructions Customer Returns as a Percentage of Sales?
KPI Formula :