Customer Returns as a Percentage of Sales
This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Customer Returns as a Percentage of Sales. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.
What is Customer Returns as a Percentage of Sales?
The dollar amount of merchandise that is returned to the company divided by the total dollar amount of sales generated over the same period of time, as a percentage.
Why should Customer Returns as a Percentage of Sales be measured?
Customer Returns as a Percentage of Sales is an indicator of customer satisfaction with the company’s merchandise. A high value for this KPI may suggest that the company’s products are not meeting customer expectations or that the company is not accurately marketing/advertising its products in its stores. Companies should create return policies that are fair for their customers but also discourage taking advantage of return policies and incurring high return costs.
Download a Sample Customer Returns as a Percentage of Sales
Frequently Asked Questions
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