Customer Returns as a Percentage of Sales

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KPI Benchmarks : Customer Returns as a Percentage of Sales

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KPI Details : Customer Returns as a Percentage of Sales

Customer Returns as a Percentage of Sales is an indicator of customer satisfaction with the company’s merchandise. A high value for this KPI may suggest that the company’s products are not meeting customer expectations or that the company is not accurately marketing/advertising its products in its stores. Companies should create return policies that are fair for their customers but also discourage taking advantage of return policies and incurring high return costs.

KPI Best Practices : Customer Returns as a Percentage of Sales

KPI Calculation Instructions Customer Returns as a Percentage of Sales?

KPI Formula :

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