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KPI Benchmarks : E-Commerce Sales as a Percentage of Total Sales
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E-Commerce Sales as a Percentage of Total Sales
KPI Details
E-Commerce Sales as a Percentage of Total Sales is an indicator of the company’s ability to convert online sales leads into revenue. A low value for this KPI may suggest that the company has a poorly designed website that is not easily navigable for consumers or that the company has inaccurate or inadequate descriptions for the products on their website. Companies can improve their e-commerce revenue by implementing integrated strategies to attract their target market to their website and improving the quality of online sales leads.
KPI Definition
The dollar amount of sales generated through e-commerce channels divided by the total dollar amount of sales earned over the same period of time, as a percentage.
KPI Calculation Instructions E-Commerce Sales as a Percentage of Total Sales?
KPI Formula :
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