E-Commerce Sales as a Percentage of Total Sales

Benchmarking Report

E-Commerce Sales as a Percentage of Total Sales

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring E-Commerce Sales as a Percentage of Total Sales. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is E-Commerce Sales as a Percentage of Total Sales?

The dollar amount of sales generated through e-commerce channels divided by the total dollar amount of sales earned over the same period of time, as a percentage.

Why should E-Commerce Sales as a Percentage of Total Sales be measured?

E-Commerce Sales as a Percentage of Total Sales is an indicator of the company’s ability to convert online sales leads into revenue. A low value for this KPI may suggest that the company has a poorly designed website that is not easily navigable for consumers or that the company has inaccurate or inadequate descriptions for the products on their website. Companies can improve their e-commerce revenue by implementing integrated strategies to attract their target market to their website and improving the quality of online sales leads.


Download a Sample E-Commerce Sales as a Percentage of Total Sales

Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

Q: How often do you update your reports?

A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

Q: Your download-able reports look great. But I need something custom. Can you help?

A: Heck yes. Our crack research teams just love custom assignments, and would be delighted to perform targeted research tailored to your specific requirements. Find out just how fast and affordable this is: Email us (info@opsdog.com) or call us at 866.650.2888 and one of our friendly professionals will be happy to answer all your questions.

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