KPI Benchmarks : E-Commerce Sales as a Percentage of Total Sales
- Benchmark Range
- Benchmark Average
- Benchmark Sample Size (n)
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E-Commerce Sales as a Percentage of Total Sales
E-Commerce Sales as a Percentage of Total Sales is an indicator of the company’s ability to convert online sales leads into revenue. A low value for this KPI may suggest that the company has a poorly designed website that is not easily navigable for consumers or that the company has inaccurate or inadequate descriptions for the products on their website. Companies can improve their e-commerce revenue by implementing integrated strategies to attract their target market to their website and improving the quality of online sales leads.
The dollar amount of sales generated through e-commerce channels divided by the total dollar amount of sales earned over the same period of time, as a percentage.
KPI Calculation Instructions E-Commerce Sales as a Percentage of Total Sales?
KPI Formula :