* Is High or Low Best:
Revenue per Trailer measures the total revenue generated by the company in relation to the total number of trailers used by the company. A relatively low value for this metric may be indicative of poor delivery routing procedures, inadequate trailer space utilization or sub-bar lead generation and conversion practices. While a high value is desired for this KPI, companies want to ensure that there are enough trailers in the company’s fleet to avoid any sort of bottleneck.
The total dollar amount of revenue earned by the company divided by the average number of trailers (units that house cargo) being used by the company (includes trailers either leased to or owned by the company) over the same period of time.
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