Advertising KPI Encyclopedia

KPI Encyclopedia

Advertising KPI Encyclopedia

This document defines over 100 Advertising metrics, or KPIs, covering the Account Development & Management, Creative Services (Campaign Design & Production), Research & Analysis, Media Buying and Campaign Management functions. These KPIs are further categorized into seven major groups: cost, productivity, revenue, organizational, quality, service and volume. Purchase this document today to identify and begin measuring the right metrics to measure advertising operations.

How many metric, or KPI definitions, are included in this download? For which areas?

This reference-style document includes over 100 advertising KPI, or metric, definitions. The following common advertising department, or ad agency, functions are covered in this KPI Encyclopedia:

  • Account Development & Management
  • Creative Services (Campaign Design & Development)
  • Research & Analysis
  • Media Buying
  • Campaign Management
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