This document defines over 100 Advertising metrics, or KPIs, covering the Account Development & Management, Creative Services (Campaign Design & Production), Research & Analysis, Media Buying and Campaign Management functions. These KPIs are further categorized into seven major groups: cost, productivity, revenue, organizational, quality, service and volume. Purchase this document today to identify and begin measuring the right metrics to measure advertising operations.
This reference-style document includes over 100 advertising KPI, or metric, definitions. The following common advertising department, or ad agency, functions are covered in this KPI Encyclopedia:
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