New Equity Accounts per Investment Account Onboarding Employee

New Equity Accounts per Investment Account Onboarding Employee

KPI Details

New Equity Accounts per Investment Account Onboarding Employee measures the average number of new equity accounts opened per onboarding employee. A relatively low value for this KPI may suggest that the company has poor performance related to new business development or that the unit is not optimally staffed. Low values could either mean there are too many onboarding employees, which would make the value for this KPI low, or that there aren't enough onboarding employees, which would impact their ability to onboard new accounts.

KPI Definition

The total number of new equity accounts onboarded by the firm over a certain period of time divided by the number of Client Services employees responsible for onboarding new accounts.

KPI Calculation Instructions New Equity Accounts per Investment Account Onboarding Employee?

Two values are used to calculate this KPI: (1) the total number of new equity accounts opened during the measurement period, and (2) thenumber of investment account onboarding employees. A new equity account should be defined as any unique customer account that is opened for the sole purpose of trading equity securities. Investment account onboarding employees are any employee whose primary role is to acquire new investment accounts for the firm. Do not include traders or support employees in the denominator of this calculation. Do not include any other securities accounts (FX, fixed income, derivatives, etc.) in the numerator of this calculation.

KPI Formula :

Number of New Equity Accounts Opened / Number of Investment Account Onboarding Employees