Online Ad Sales
This workflow template illustrates the sales and setup of online advertising space to both small/medium-sized business and major accounts (i.e., large businesses), including initial sales meetings, subsequent sales presentation(s), ad setup/scheduling and post-sales follow-ups. Purchase and download this template in PDF, PowerPoint (PPT) and Visio (VSD) formats. You can customize it to fit your own organization, or simply use it to better understand the Online Ad Sales process.
Related KPIs : Click-Through Rate (CTR): Display Ads, Cost per Lead: Display Ads, Cost per Thousand (CPM): All Channels, Customer Retention Rate
What is Online Ad Sales?
The Online Ad Sales process involves coordination between sales support staff, advertising setup and analytics team members, and sales representatives to sell online advertising space to companies and/or ad agencies. Sales representatives identify and contact sales leads to set meetings and develop presentations based on the information gathered from the sales lead. At that point, if the customer is still interested, the sales support team (with assistance from the sales representative and sales managers) works to develop the contract. After the contract has been executed, the ad is developed, scheduled to run and continuously measured.
Download a Sample Online Ad Sales
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Digital Ad Sales
This workflow template illustrates the marketing and sales of digital (online) advertising space to advertisers and/or ad agencies, including initial sales presentations, creative briefing,...
Type : Workflow Template
Process Participants : Customers/Sales Prospects, Account Executives (AE), Sales Representatives, Graphic Designers & Conversion Specialists, Advertising Analytics Team Members, Accounts Receivable (AR) Department