Assets Under Management (AUM) per Registered Financial Representative

Benchmarking Report

Assets Under Management (AUM) per Registered Financial Representative

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Assets Under Management (AUM) per Registered Financial Representative. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.

What is Assets Under Management (AUM) per Registered Financial Representative?

The total dollar amount of assets managed (AUM) by the firm divided by the total number of registered financial representatives working for the firm at the same point in time.

Why should Assets Under Management (AUM) per Registered Financial Representative be measured?

Assets Under Management (AUM) per Registered Financial Representative measures the average dollar amount of client asset's managed per registered financial representative. A relatively low value for this KPI may suggest that the company has poor performance related to new business development or that the financial representatives are overstaffed, which is going to be costly to the company. Low values may also indicate that the company does not have adequate internal processes in place to maximize financial representative productivity. While a higher value for this KPI is generally preferred, extremely high values could have a negative impact on employee performance or customer service/experience.

Download a Sample Assets Under Management (AUM) per Registered Financial Representative

Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

Q: How often do you update your reports?

A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

Q: Your download-able reports look great. But I need something custom. Can you help?

A: Heck yes. Our crack research teams just love custom assignments, and would be delighted to perform targeted research tailored to your specific requirements. Find out just how fast and affordable this is: Email us ( or call us at 866.650.2888 and one of our friendly professionals will be happy to answer all your questions.

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