Bounce Rate

Metric Details & Benchmarking Report Download

KPI Benchmarks : Bounce Rate

  • Benchmark Range
  • Benchmark Average
  • Benchmark Sample Size (n)

* Is High or Low Best:


Download a Sample Bounce Rate

KPI Details : Bounce Rate

Bounce Rate helps to measure the effectiveness of the company’s web design in terms of aesthetics, website organization and calls to action. A high value for this KPI may suggest that the company has a poorly designed website that is not easily navigable for consumers or that the company home page does not have content or calls to action that are conducive to further website navigation. A high Bounce Rate will have an adverse affect on conversion rates, e-commerce sales and potentially even overall customer satisfaction.

KPI Best Practices : Bounce Rate

KPI Calculation Instructions Bounce Rate?

KPI Formula :

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