* Is High or Low Best:
Bounce Rate helps to measure the effectiveness of the company’s web design in terms of aesthetics, website organization and calls to action. A high value for this KPI may suggest that the company has a poorly designed website that is not easily navigable for consumers or that the company home page does not have content or calls to action that are conducive to further website navigation. A high Bounce Rate will have an adverse affect on conversion rates, e-commerce sales and potentially even overall customer satisfaction.
The number of visitors who navigate away from a website after viewing only one page divided by the total number of visitors a website receives over the same period of time, as a percentage.
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