This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Bounce Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.
What is Bounce Rate?
The number of visitors who navigate away from a website after viewing only one page divided by the total number of visitors a website receives over the same period of time, as a percentage.
Why should Bounce Rate be measured?
Bounce Rate helps to measure the effectiveness of the company’s web design in terms of aesthetics, website organization and calls to action. A low value for this KPI may suggest that the company has a poorly designed website that is not easily navigable for consumers or that the company home page does not have content or calls to action that are conducive to further website navigation. A high Bounce Rate will have an adverse affect on conversion rates, e-commerce sales and potentially even overall customer satisfaction.
Download a Sample Bounce Rate
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