Cost per Call

Metric Details & Benchmarking Report Download

KPI Benchmarks : Cost per Call

  • Benchmark Range $1.74-$10.00
  • Benchmark Average $5.41
  • Benchmark Sample Size (n) 15

* Is High or Low Best: Lower is Better


Download a Sample Cost per Call

KPI Details : Cost per Call

This KPI measures the average fully loaded cost to handle a single call within the Call Center. A high value for this metric could indicate that the Call Center is running inefficiently and/or that wages and overhead have gotten out of control. High costs per call be an indicator of a number of factors such as high wages, excessive rework, inefficient IVR/VRU systems, low productivity, etc.

KPI Best Practices : Cost per Call

  • Low average handle times
  • High proficiency in first contact resolution and minimal re-work
  • Effective use of IVR/VRU system to resolve/ streamline calls

KPI Calculation Instructions Cost per Call?

Two values are used to calculate this KPI: (1) the total expense incurred by the Call Center, and (2) the total number of calls handled by call center representatives over the same period of time. Include costs related to salary, benefits, computers, office space, technology systems, and phones in this calculation. Include calls answered (inbound) or dialed (outbound) by call center representatives in this calculation as well as any calls handled by the IVR/VRU system.

KPI Formula :

(Total Expense Incurred by Call Center / Total Number of Calls Handled)

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