Email Marketing: Click-to-Open Rate

Benchmarking Report

Email Marketing: Click-to-Open Rate

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Email Marketing: Click-to-Open Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Email Marketing: Click-to-Open Rate?

The percentage of emails opened by customers or subscribers over a certain period of time that result in a click somewhere within the email body. Segment based on campaign or content to compare email marketing methods.

Why should Email Marketing: Click-to-Open Rate be measured?

Email Marketing: Click-to-Open Rate measures the percentage of emails opened by customers or subscribers over a certain period of time that result in a click somewhere within the email body. A relatively low value for this metric is typically related to a few common factors, including emails that are irrelevant to the lead's interests, unclear email messages and instructions, email messages believed to be from untrusted sources, and email messages that sound too robotic (i.e., lack a personal touch). Each of these factors can result in poor overall reach and conversion rates.


Download a Sample Email Marketing: Click-to-Open Rate

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