Email Marketing: Hard Bounce Rate

Benchmarking Report

Email Marketing: Hard Bounce Rate

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Email Marketing: Hard Bounce Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Email Marketing: Hard Bounce Rate?

The number of emails sent during an email campaign that are not deliverable due to a hard bounce (such an event results from fake or disabled email addresses or domains, email address blocked by server, etc.) divided by the total number of emails sent during that campaign, as a percentage.

Why should Email Marketing: Hard Bounce Rate be measured?

Email Marketing: Hard Bounce Rate measures the number of emails sent during an email campaign that are not deliverable due to a hard bounce (such an event results from fake or disabled email addresses or domains, email address blocked by server, etc.) in relation to the total number of emails sent during that campaign. A relatively high value for this metric is typically related to a few common factors, including email lists that are not up-to-date (i.e., the email or email provider no longer exists), inefficient purging of email lists of fake emails or domains, high rates of data entry errors (i.e., misspellings due to employee or end user error), high rates of unsubscriptions from customers, and recipient email servers that are not accepting emails from the company or anyone else. Each of these factors taken together can result in a decreased reputation with the receiver (this can cause the receiver to refuse service with the company) as well as poor overall reach and conversion rates.


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