Email Marketing: Spam Complaint Rate

Benchmarking Report

Email Marketing: Spam Complaint Rate

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Email Marketing: Spam Complaint Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Email Marketing: Spam Complaint Rate?

The number of users who submit a spam or abuse report after receiving a marketing campaign email divided by the total number of emails sent during that campaign, as a percentage.

Why should Email Marketing: Spam Complaint Rate be measured?

Email Marketing: Spam Complaint Rate measures the number of users who submit a spam or abuse report after receiving a marketing campaign email in relation to the total number of emails sent during that campaign. A relatively high value for this metric is typically related to a few common factors, including emails that are irrelevant to the lead's interests or are considered inappropriate, sending emails to customers who have not given permission to be emailed (i.e., they did not opt-in), unclear email messages and instructions, messages that sound too robotic (i.e., lack a personal touch), obscured opt-out options, and an overabundance of emails sent to the user over a short period of time. Each of these factors can result in poor overall reach and conversion rates as well as high customer dissatisfaction and an unfavorable reputation.


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