Email Marketing: Unique Open Rate

Benchmarking Report

Email Marketing: Unique Open Rate

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Email Marketing: Unique Open Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Email Marketing: Unique Open Rate?

The number of times an individual user opens an email sent out during an email campaign divided by the total number of emails sent during that campaign, as a percentage. "Unique opens" does not counts subsequent openings of the email beyond the first opening of the email for individual users.

Why should Email Marketing: Unique Open Rate be measured?

Email Marketing: Unique Open Rate measures the number of times emails sent out during an email campaign were opened for the first time by individual users in relation to the total number of emails sent during that campaign. A relatively low value for this metric is typically related to a few common factors, including emails that are irrelevant to the lead's interests, unclear or robotic email headlines (i.e., headlines that lack a personal touch or cannot be understood) and emails that are considered to be "bounced" (i.e., emails that fail to be delivered due to fake emails, rejections from the customer's server, a file size that is too large to be accepted, full email boxes, etc.). Each of these factors can result in poor overall reach and conversion rates.


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