Email Marketing: Unsubscribe Rate

Benchmarking Report

Email Marketing: Unsubscribe Rate

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Email Marketing: Unsubscribe Rate. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Email Marketing: Unsubscribe Rate?

The number of users who unsubscribe from the company's email list after receiving a marketing campaign email divided by the total number of emails sent during that campaign, as a percentage.

Why should Email Marketing: Unsubscribe Rate be measured?

Email Marketing: Unsubscribe Rate measures the number of users who unsubscribe from the company's email list after receiving a marketing campaign email in relation to the total number of emails sent during that campaign. A relatively high value for this metric is typically related to a few common factors, including emails that are irrelevant to the lead's interests or are considered inappropriate, unclear email messages and instructions, messages that sound too robotic (i.e., lack a personal touch), customers who are no longer interested in receiving emails (this can be due to a failure on the company's part to foster continued interest, customers have lost the need for the product/service, etc.), and an overabundance of emails sent to the user over a short period of time. Each of these factors can result in poor overall customer satisfaction as well as reduced reach and conversion rates.


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