Marketing Budget as a Percentage of Firm-Wide Budget

Benchmarking Report

Marketing Budget as a Percentage of Firm-Wide Budget

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Marketing Budget as a Percentage of Firm-Wide Budget. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Marketing Budget as a Percentage of Firm-Wide Budget?

The budgeted expense allocated for the Marketing Department divided by the total operating budget allocated for the entire firm over the same period of time, as a percentage.

Why should Marketing Budget as a Percentage of Firm-Wide Budget be measured?

Marketing Budget as a Percentage of Firm-Wide Budget measures the budgeted expense allocated for the Marketing Department in relation to the total operating budget allocated for the entire firm over the same period of time. An excessively high or low value for this metric may be related to a number of factors, including inaccurate demand forecasting, inefficient budgeting processes (e.g., sub-par expense tracking, poor understanding of historical expenses and incomes, etc.), overstaffing of the Marketing Department, general inefficiencies within marketing processes (e.g., inefficient demographic research, untimely responses to customers, etc.), and sub-par Marketing employee training and performance. Any values for this metric should be weighted against the company's overall marketing strategy, as certain businesses may be more focused marketing than others due to differences in their customer demographics, etc.


Download a Sample Marketing Budget as a Percentage of Firm-Wide Budget

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