Marketing Expense as a Percentage of Total Revenue
This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Marketing Expense as a Percentage of Total Revenue. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.
What is Marketing Expense as a Percentage of Total Revenue?
The expense incurred by the Marketing Department (wages, benefits, overhead, campaign expenditures, etc.) divided by the total revenue earned by the company over the same period of time, as a percentage.
Why should Marketing Expense as a Percentage of Total Revenue be measured?
Marketing Expense as a Percentage of Total Revenue measures the expense incurred by the Marketing Department (wages, benefits, overhead, campaign expenditures, etc.) in relation to the total revenue earned by the company over the same period of time. Higher than average values for this metric can be indicative of highly manual (i.e., error and rework prone) marketing processes and procedures (e.g., marketing campaigns that are almost completely generated and distributed manually), excessive time spent on low-value work (e.g., printing, scanning, etc.), overstaffing, general inefficiencies within marketing processes (e.g., inefficient email distribution, lead generation research, customer communication management, etc.), and sub-par Marketing employee training and performance. While companies typically seek to streamline operations and employee positions to reduce expenses in the Marketing Department, great care should be taken when doing so as too many layoffs can have a negative impact on company morale.
Download a Sample Marketing Expense as a Percentage of Total Revenue
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