Marketing Staffing Ratio

Benchmarking Report

Marketing Staffing Ratio

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Marketing Staffing Ratio. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Marketing Staffing Ratio?

The total number of company-wide employees divided by the number of Marketing employees (across all marketing sub-groups) working for the company at the same point in time, expressed as a ratio (e.g., total employees per Marketing employee).

Why should Marketing Staffing Ratio be measured?

Marketing Staffing Ratio measures the total number of company-wide employees in relation to the number of Marketing employees (across all marketing sub-groups) working for the company at the same point in time (e.g., total employees per Marketing employee). A lower than average value may be related to process inefficiencies, lack of automation and/or simple overstaffing within the Marketing Department. While a high value for this metric is preferred, this should also be balanced with the level of service the company has forecasted that it needs in order to efficiently connect with its customers, as the quality of marketing services may impact current and potential customer interest in the company and any products and/or services being offered.


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