Marketing Staffing Ratio

Benchmarking Report

Marketing Staffing Ratio

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Marketing Staffing Ratio. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.

What is Marketing Staffing Ratio?

The total number of company-wide employees divided by the number of Marketing employees (across all marketing sub-groups) working for the company at the same point in time, expressed as a ratio (e.g., total employees per Marketing employee).

Why should Marketing Staffing Ratio be measured?

Marketing Staffing Ratio measures the total number of company-wide employees in relation to the number of Marketing employees (across all marketing sub-groups) working for the company at the same point in time (e.g., total employees per Marketing employee). A lower than average value may be related to process inefficiencies, lack of automation and/or simple overstaffing within the Marketing Department. While a high value for this metric is preferred, this should also be balanced with the level of service the company has forecasted that it needs in order to efficiently connect with its customers, as the quality of marketing services may impact current and potential customer interest in the company and any products and/or services being offered.

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Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

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A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

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