Percentage of Repeat Customers

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KPI Benchmarks : Percentage of Repeat Customers

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Percentage of Repeat Customers

KPI Details

Percentage of Repeat Customers is an indicator of customer loyalty, which is essential to any company’s revenue stream. A company’s most loyal customers account for a much larger percentage of revenue than its less loyal customers, so it is necessary to satisfy the needs of repeat customer and keep them coming back for more. A low value for this KPI is indicative of poor customer service, order error rates, inaccurate product descriptions or an overall lack of quality with the company’s products.

KPI Definition

The number of customers who complete multiple transactions over a certain period of time divided by the total number of customers who purchased products or services from the company, as a percentage.

KPI Calculation Instructions Percentage of Repeat Customers?

KPI Formula :

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