KPI Benchmarks : Percentage of Repeat Customers
- Benchmark Range
- Benchmark Average
- Benchmark Sample Size (n)
* Is High or Low Best:
Percentage of Repeat Customers
Percentage of Repeat Customers is an indicator of customer loyalty, which is essential to any company’s revenue stream. A company’s most loyal customers account for a much larger percentage of revenue than its less loyal customers, so it is necessary to satisfy the needs of repeat customer and keep them coming back for more. A low value for this KPI is indicative of poor customer service, order error rates, inaccurate product descriptions or an overall lack of quality with the company’s products.
The number of customers who complete multiple transactions over a certain period of time divided by the total number of customers who purchased products or services from the company, as a percentage.
KPI Calculation Instructions Percentage of Repeat Customers?
KPI Formula :
Span of Control: Sales
The average number of sales representatives reporting to each manager working within the Sales function.
KPI Type : Organizational
Formula : Number of Sales Representatives / Number of Sales Managers
KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!