Percentage of Repeat Customers

Metric Details & Benchmarking Report Download

KPI Benchmarks : Percentage of Repeat Customers

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  • Benchmark Average
  • Benchmark Sample Size (n)

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KPI Details : Percentage of Repeat Customers

Percentage of Repeat Customers is an indicator of customer loyalty, which is essential to any company’s revenue stream. A company’s most loyal customers account for a much larger percentage of revenue than its less loyal customers, so it is necessary to satisfy the needs of repeat customer and keep them coming back for more. A low value for this KPI is indicative of poor customer service, order error rates, inaccurate product descriptions or an overall lack of quality with the company’s products.

KPI Best Practices : Percentage of Repeat Customers

KPI Calculation Instructions Percentage of Repeat Customers?

KPI Formula :

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