Sales Representatives per Sales Support Employee

Benchmarking Report

Sales Representatives per Sales Support Employee

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Sales Representatives per Sales Support Employee. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Sales Representatives per Sales Support Employee?

The number of sales representatives divided by the total number of sales support employees working for the company over the same period of time. Sales Support employees are typically responsible for performing administrative activities, such as printing, scanning, drafting sales proposals, scheduling meetings, etc., related to the activities performed by sales representatives (both inside and outside sales representatives).

Why should Sales Representatives per Sales Support Employee be measured?

Sales Representatives per Sales Support Employee measures the number of sales representatives supported by each individual Sales Support employee. A lower than average value may be related to process inefficiencies, lack of automation and/or simple overstaffing within the Sales Support function, all of which can drive up overhead costs. While a high value for this metric is preferred (i.e., each Sales Support employee supports many sales representatives), this should also be balanced with the level of service being provided to the sales representatives of the company (i.e., printing, drafting sales proposals, scheduling meetings, and other administrative work related to selling activities), as well as the effectiveness of recruiting, hiring and training processes performed by the company. To determine how many sales support employees are needed, the performance of time studies on sales representatives is recommended as these studies measure how sales representatives spend their time which allows management to gauge just how much time is spent on non-selling activities. As a general rule, if greater than 25% of a sales representative's time is spent on non-selling activities, an additional sales support employee is needed.


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Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

Q: How often do you update your reports?

A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

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