Social Media Marketing Expense as a Percentage of Total Marketing Expense

Benchmarking Report

Social Media Marketing Expense as a Percentage of Total Marketing Expense

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Social Media Marketing Expense as a Percentage of Total Marketing Expense. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Social Media Marketing Expense as a Percentage of Total Marketing Expense?

The expense incurred through social media marketing divided by the total expense incurred by the Marketing Department over the same period of time, as a percentage.

Why should Social Media Marketing Expense as a Percentage of Total Marketing Expense be measured?

Social Media Marketing Expense as a Percentage of Total Marketing Expense measures the expense incurred through social media marketing divided by the total expense incurred by the Marketing Department over the same period of time. A relatively high value for this metric may be related to a number of factors, including limited use of targeted social media platforms (e.g., not using the social media platforms the company's customers frequent), irrelevant and untargeted social media marketing campaigns (e.g., social media campaigns that fail to connect with customer interests, etc.), overstaffing, general inefficiencies within social media management processes (e.g., inefficient market and customer research on social media platforms, untimely reactions to trends or communications, etc.), and sub-par Social Media Marketing employee training and performance. Any values for this metric should be weighted against the company's overall marketing strategy, as certain businesses may be more focused on social media marketing than others due to differences in their customer demographics, etc.


Download a Sample Social Media Marketing Expense as a Percentage of Total Marketing Expense

Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

Q: How often do you update your reports?

A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

Q: Your download-able reports look great. But I need something custom. Can you help?

A: Heck yes. Our crack research teams just love custom assignments, and would be delighted to perform targeted research tailored to your specific requirements. Find out just how fast and affordable this is: Email us (info@opsdog.com) or call us at 866.650.2888 and one of our friendly professionals will be happy to answer all your questions.

Have a question? Call: 844-650-2888 Email: info@opsdog.com