Marketing Span of Control

Metric Details & Benchmarking Report Download

KPI Benchmarks : Marketing Span of Control

  • Benchmark Range
  • Benchmark Average
  • Benchmark Sample Size (n) 23

* Is High or Low Best: Higher is Better

Marketing Span of Control

KPI Details

Marketing Span of Control, or Management Span, measures the average number of employees that report directly to each individual marketing manager, or director. Span of Control depends highly on the organizational structure of the business. A highly structured hierarchical organization will typically have a lower number of employees reporting to each manager, while a flat organization will typically have many employees reporting to each individual manager. While a high Span of Control (i.e., more direct reports per manager) can keep personnel costs down, it is important to weigh any cost savings against potential trade-offs related to talent development, front-line employee oversight/productivity, and the company's overall strategy in regards to internal promotions and growth. A Span of Control between 6 and 15 is typically desired. When spans rise above this level, managers may be spread too thin; spans below this value may indicate that there are redundant or unnecessary management positions.

KPI Definition

The average number of marketing employees reporting to each Marketing Department manager at a certain point in time (i.e., direct reports per marketing manager/director).

KPI Best Practices

  • Standardize and simplify work tasks to require less supervision
  • Self-motivated employees that hold themselves and other team members accountable
  • Employees have low turnover and higher average tenure, requiring less supervision

KPI Calculation Instructions Marketing Span of Control?

Two values are used to calculate this KPI: (1) the sum of direct reports (i.e., employees reporting directly up to any given marketing manager) across all marketing management positions, and (2) the number of marketing management positions within the group being examined. A direct report should be considered any employee that regularly reports to a given manager within the organization (i.e., they sit below them on the organization chart). A manager should be considered any employee with a manager or director job title and pay grade, regardless of whether or not they have employees reporting to them.

KPI Formula :

Sum of Direct Reports for All Managers / Number of Managers

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