Marketing Span of Control

Benchmarking Report

Marketing Span of Control

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Marketing Span of Control. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.


What is Marketing Span of Control?

The average number of marketing employees reporting to each Marketing Department manager at a certain point in time (i.e., direct reports per marketing manager/director).

Why should Marketing Span of Control be measured?

Marketing Span of Control, or Management Span, measures the average number of employees that report directly to each individual marketing manager, or director. Span of Control depends highly on the organizational structure of the business. A highly structured hierarchical organization will typically have a lower number of employees reporting to each manager, while a flat organization will typically have many employees reporting to each individual manager. While a high Span of Control (i.e., more direct reports per manager) can keep personnel costs down, it is important to weigh any cost savings against potential trade-offs related to talent development, front-line employee oversight/productivity, and the company's overall strategy in regards to internal promotions and growth. A Span of Control between 6 and 15 is typically desired. When spans rise above this level, managers may be spread too thin; spans below this value may indicate that there are redundant or unnecessary management positions.


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Frequently Asked Questions

Q: How do you collect and validate your data?

A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years conducting original research and anonymizing data from our engagements with top companies around the world. Every single data point we collect is scrutinized by our analysts to conform to established baselines and our rigorous in-house validation process. We won’t serve it up to you unless it meets our tough standards for utility and value.

Q: How much information will my Benchmarking Report contain?

A: Enough to produce a useful benchmark. And rest assured that it’s all current, validated, and useful. We only include data that’s been collected in the last five years. And while sample sizes vary by KPI, the average is 25, and the high end can surpass 1,000.

Q: How often do you update your reports?

A: Every year. We’re constantly gathering, scouring, and processing new data. We update our reports based on trends our analysts detect in the data, as well as the demand from our consulting clients and customers like you.

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