Total Revenue per Marketing Employee

Benchmarking Report

Total Revenue per Marketing Employee

This PDF report includes benchmarking data (in a visual, chart-based format), an comprehensive KPI definition, characteristics of high performers and technical details on measuring Total Revenue per Marketing Employee. Purchase and download this easy-to-understand, presentation-ready report immediately to compare performance levels, set attainable performance targets, and push towards best-in-class performance for this KPI.

What is Total Revenue per Marketing Employee?

The total revenue generated by the company over a certain period of time divided by the number of employees working within the Marketing Department.

Why should Total Revenue per Marketing Employee be measured?

Total Revenue per Marketing Employee measures the total revenue generated by the company over a certain period of time in relation to the number of employees working within the Marketing Department. A relatively low value for this metric may be related to a number of factors, including inaccurate demand forecasting, untargeted marketing campaigns, customer email and/or contact lists that are not up-to-date (i.e., the email, email provider, or contact information is incorrect or no longer exists), overstaffing of the Marketing Department, general inefficiencies within marketing processes (e.g., inefficient demographic research, untimely responses to customers, etc.), and sub-par Marketing employee training and performance. That said, any values for this metric should be weighted against the company's overall marketing strategy, as certain businesses may be more focused on marketing than others due to differences in their customer demographics, company mission, etc.

Download a Sample Total Revenue per Marketing Employee

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