Large Campaign Development Workflow Template

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Overview: Large Campaign Development Workflow Template

This workflow template illustrates the planning, setup and execution of large-scale corporate marketing campaigns (commercials). Purchase and download this template in PDF, Visio (VSD) and PowerPoint (PPT) formats. You can customize it to fit your own organization, or simply use it to better understand the Large Campaign Development process.

Download a Free Sample of this Workflow Template


Process Details and FAQ: Large Campaign Development

What is Large Campaign Development?

Large Campaign Development is a process that involves the planning, setup and execution of large-scale corporate marketing campaigns (commercials). This process includes the assessment of marketing objectives and the campaign plan with management, campaign budgeting, reporting setup (campaign results should be tracked regularly) and the review and approval of the marketing content (requires high cooperation between executives, the Brand Team and any other parties involved in the commercial). Ensure that management has a chance to review the kick-off document before the campaign starts (adjustments should be made where necessary).


Which KPIs, or metrics, are typically used to measure this process?

The following metrics may be used to measure the Large Campaign Development process:


  • 1.Cost per Thousand (CPM): Broadcast Television
  • 2.Lead-to-Close Rate: All Television
  • 3.Marketing Expense Growth Rate: Television

Which employees and/or departments are involved in this process?

The following parties are typically involved in the Large Campaign Development process:


  • Advertising Manager
  • Brand Strategist
  • Marketing Representative
  • Marketing Research Analyst

What is the purpose of these workflow templates?

Broken business processes pervade companies, large and small. Manual workarounds, downtime, errors and other waste is thought of as "the cost of doing business." Use our workflow templates as a starting point to document your own processes. Customize them to fit your business and add "call outs" for improvement opportunities.


How are these workflow templates created?

These workflow templates are the product of over 20 years of hands-on management consulting experience, as well as research performed by the OpsDog team. All of our workflows are mapped using the BPMN 2.0 specification.


How do I download a workflow template?

Simply click the "add to cart" button and follow the process to purchase and download this workflow template. You can use any major credit card, or a PayPal account, to pay. After you have completed the purchase, you will receive a link to immediately download the workflow template in PDF, Visio (VSD) and PowerPoint (PPT) formats. If you aren't a registered OpsDog user yet, create a free account! New users get $20 off of their first purchase.


Questions?Call: 844-650-2888Email: info@opsdog.com
  • Workflow Template

    $15

    Large Campaign Development

    - Instantly download files
    - Includes PDF, VSD, PPT file formats
    - Customize PPT and Visio versions
    - Workflows mapped in BPMN 2.0

    Questions?

    Call: 844-650-2888

    Email: info@opsdog.com

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