This workflow template illustrates the planning, setup and execution of large-scale corporate marketing campaigns (commercials). Purchase and download this template in PDF, Visio (VSD) and PowerPoint (PPT) formats. You can customize it to fit your own organization, or simply use it to better understand the Large Campaign Development process.
Related KPIs : Cost per Thousand (CPM): Broadcast Television, Lead-to-Close Rate: All Television, Marketing Expense Growth Rate: Television
Large Campaign Development is a process that involves the planning, setup and execution of large-scale corporate marketing campaigns (commercials). This process includes the assessment of marketing objectives and the campaign plan with management, campaign budgeting, reporting setup (campaign results should be tracked regularly) and the review and approval of the marketing content (requires high cooperation between executives, the Brand Team and any other parties involved in the commercial). Ensure that management has a chance to review the kick-off document before the campaign starts (adjustments should be made where necessary).Download a Sample Large Campaign Development
A: From real-world consulting engagements with Fortune 500 leaders. We’ve spent 25 years analyzing operations at hundreds of leading companies worldwide, documenting thousands of business processes at precise levels of detail. We’ve anonymized this data—drawn from millions of dollars’ worth of consulting assignments—and have made it available to you in easy-to-use templates at affordable OpsDog prices.
A: Boost productivity, efficiency, and service levels! Broken business processes—marked by manual workarounds, downtime, and errors—are all too common. Many businesses write off this waste as “the cost of doing business.” But you know better than that! Simply select the OpsDog Workflow Template that best fits your situation, tweak it to your liking, and then use it to train employees, identify process improvements, inform an IT project, or re-design a workflow. That’s a lot of power in your hands, cheap!
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