Large Campaign Development
This workflow template illustrates the planning, setup and execution of large-scale corporate marketing campaigns (commercials). Purchase and download this template in PDF, Visio (VSD) and PowerPoint (PPT) formats. You can customize it to fit your own organization, or simply use it to better understand the Large Campaign Development process.
Related KPIs : Cost per Thousand (CPM): Broadcast Television, Lead-to-Close Rate: All Television, Marketing Expense Growth Rate: Television
What is Large Campaign Development?
Large Campaign Development is a process that involves the planning, setup and execution of large-scale corporate marketing campaigns (commercials). This process includes the assessment of marketing objectives and the campaign plan with management, campaign budgeting, reporting setup (campaign results should be tracked regularly) and the review and approval of the marketing content (requires high cooperation between executives, the Brand Team and any other parties involved in the commercial). Ensure that management has a chance to review the kick-off document before the campaign starts (adjustments should be made where necessary).
Download a Sample Large Campaign Development
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