Newspaper Organization Structure

Newspaper Publisher Department Organizational Structure Outline

  • Newspapers

    Newspapers provide information at a relatively low cost on a daily basis. Until the expansion of the Internet, newspapers were the primary source for in-depth daily news. Television, and radio before it, also broadcast news, but could not provide the breadth of coverage and detail that newspaper articles supplied. Even with the advent of 24-hour cable news, most television coverage still lacks the detail of printed media.
    Who is in charge? Chief Executive Officer (CEO), Editer-in-Chief
  • Advertising Sales
    Traditionally, subscriptions generate much of the revenue for newspapers, but the Internet has undermined the subscription model and increased the importance of print and online advertising. Advertising sales in newspapers rely on knowledge of circulation and readership statistics, as well as negotiations about ad placement and page design. For online ads, sales may involve coordination with technical teams to accommodate specific client requests, as well as knowledge of the newspaper’s web metrics such as page-views, click-through rates, and bounce-rates.
    Common Advertising Sales job titles: Advertising Sales Executive, Advertising Account Representative, Advertising/Marketing Manager
  • Assignment Desk
    The assignment desk has one of the busiest functions in the newsroom. The desk distributes time-critical information in the newsroom and often makes rapid decisions about leads. It handles incoming dispatches from the field, monitors emergency scanners and manages news teams and breaking stories.
    Common Assignment Desk job titles: Assignment Desk Editor, Producer, Assignment Editor/Producer
  • Editorial
    The job of the editorial team is to make high-level executive decisions about what stories get coverage and what direction of content the newspaper takes, as well as to conduct the day-to-day business of fact-checking, editing for clarity, writing headlines, develpoing page layout and coordinating reporting activities with hard deadlines.
    Common Editorial job titles: Editorial Director, Editorial Project Manager, Associate Editor, Editor
  • Information Graphics
    Newspaper stories often feature informational graphics to help the reader understand aspects of the story. Graphics appear in print, and online they can take advantage of interactive web technologies. An information graphic can contain different kinds of charts and data visualizations, maps, photographs or even audio and video.
    Common Information Graphics job titles: Visual Information Specialist, Graphic Designer, Graphic Editor, Data Scientist, Data Analyst
  • News Collection & Reporting
    Reporting is the center of any news organization, and newspaper reporters have one of the most storied and iconic jobs in media. Woodward and Bernstein of the Washington Post are among the most recognizable names. News collection and reporting involves building rapport with trusted sources, developing story ideas for the editorial staff to evaluate and writing professional-quality content often on tight deadlines.
    Common News Collection & Reporting job titles: News Journalist, Multi-Media Journalist, Reporter
  • Online Community Development
    A major driver of traffic from the web is a community of interested and opinionated website users. On modern websites comment boards frequently appear beneath stories and videos and facilitate feedback to journalists and public conversations between users themselves. Community moderators can help the most insightful comments gain visibility with voting and recommendation systems, but discourage the use of rancorous, ad hominem attacks. A well-run online community creates greater participation and click-throughs from its users and increases both the stature and top-line of a newsroom.
    Common Online Community Development job titles: Marketing Communication Officer, Multimedia Specialist, Media Assistant, Digital Journalist
  • Photography
    In the early twentieth century, the newspaper industry overcame the technical hurdles to perform mass publishing of photographs in periodicals. This happened approximately in concurrence with the development of reliable camera technology, and photojournalism has been a mainstay of newspapers ever since. Photography departments of a newspaper assign and coordinate with photographers in the field to shoot subjects relevant to the timely print coverage from the editorial team. Photo editors select and edit images from the field and assist in page design for a particular story. Photography is occasionally a source of controversy in a news operation. In particular, photo-editing software like Photoshop introduced to the profession new capabilities, as well as ethical quandaries.
    Common Photography job titles: Photographer, Image Specialist, Print Production Manager, Image Specialist, Photojournalist, Video and Media Services Specialist
  • Content Publishing
    The publishing department is responsible for the overall operational, strategic and financial success of newspaper operations. Their duties include setting content requirements, ensuring that sales goals are met and setting and maintaining budgets. They are considered to be at the top of the newspaper chain, and one publishing department can have oversight of multiple newspapers.
    Common Content Publishing job titles: Copy Writer, Editorial Writer, Technical Writer, Techical Editor

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