The Product Management function oversees the development of new products and drives marketing strategy, branding, profit/revenue goals, product adjustments and market positioning across a company's line of products. Product Managers work closely with several areas, including marketing, engineering (in some cases), product development, research and sales, to maximize product revenue, market share and profit margin. They are responsible for managing products throughout their lifecycle and ensuring that the necessary adjustments are made to meet the goals (revenue, market share, profit margin targets, etc.) established by company management.
NOTE: Product Management employees work closely with the Marketing Group. Read more about Marketing here.