Market Research & Analysis
The Marketing Research Group is responsible for linking the needs and problems of the consumer with the marketing strategy of the company and analyzing the effectiveness of marketing activities. They use data collected from several resources (online, sales data, CRMs, focus groups, surveys, etc.) to provide both quantitative and qualitative reports and insights to marketing teams. Common activities performed by the marketing research and analysis team include web analytics reporting, target market research, consumer persona creation and competitor analysis. High quality marketing research and analysis involves the implementation of a systematic, repeatable, data-heavy approach to measuring, tweaking and optimizing marketing activities.