Category: benchmarking analysis

The Benefits of Benchmarking Analysis and How a Competitive Benchmarking Project Can Improve Your Business

In our last article, we laid out the four steps for defining and performing a competitive benchmarking analysis project for your company, to see how it stacks up against its peers along the metrics you select.

In this article, we're going to go one step further and put all that work… to work. If your benchmarking effort is ever going to deliver tangible business benefits, now is the time.

It’s not quite as easy as 1, 2, 3, but we’re still going to present it that way.

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Benchmarking Analysis Project: How to Scope the Project, Define Benchmarks, Compile Benchmark Data and Present Analysis

If you’ve read our first two Benchmarking 101 articles, then you 1) know what competitive benchmarking is, and 2) you know a few competitive benchmarking best practices to follow.

In this article, we’re going to give you a handy step-by-step guide for performing a competitive benchmarking analysis on your business (or any business). Let's get started!

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