Insurance agencies are the face of the insurance carrier. While customers enjoy the convenience of digital channels, they also want to deal with a local agency when they have questions or problems. With increasing competition in the insurance industry, insurance agencies can have a big impact on how an insurer is perceived in the marketplace by using insurance industry performance metrics to stand out. What is an Insurance Agency Performance Metric? Insurers use key performance indicators (KPIs) and key risk indicators (KRIs) to measure both their overall agency performance and…
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